Basic SEO for the Beginner

Search Engine Optimisation, or SEO, is one of the most rapidly growing forms of Internet marketing. SEO companies spring up almost overnight, and in the volatile world of the Internet, most of them die away just as fast.Why is SEO doing such booming business? Is SEO important for your website? How can you choose a good company to handle your SEO needs? Is SEO something you can do yourself? This article looks to answer some of those questions.Why is SEO doing such booming business? As more and more commerce moves online, from shopping to wholesale to banking and investing, it's only natural that marketing should move with it. SEO is, at the moment, the most effective form of online marketing. And, arguably, since billions of people use search engines every day, being found by search engines is certainly one of the more important aspects of online marketing, if not the most important aspect.So is SEO important for your website? The answer is a resounding Yes for commercial and informational websites, a hesitant Probably for personal sites. If you want people to find your site, SEO is important. If you plan to make money from lots of people visiting your site, whether directly, through selling them something, or indirectly, from click-through advertisement profits, then SEO becomes not only important, but essential. The only website that doesn't need SEO in some way or another is the one that doesn't really care if it gets hits or not. In other words...every site should have some basic SEO.With so many companies out there, and so much misinformation about SEO floating around the web, how can you choose a good SEO company? Well, the best way to start is simply to input "SEO" or "search engine optimisation" into a search engine. The first 20 companies are clearly doing something right. If you want a company to be able to place you in the top 20, you must find a company that can get itself there, first.But don't stop there. Go to each company's website and look around. What do you see? Confusing articles riddled with so many keywords that there's almost no content? Confusing navigation and misdirection? Or do you see informative, easy to read blurbs about the company, their mission, and, most importantly, a concise layout of the services they offer and the prices they charge? Choose a clean, easy to read site with good information about the company and its services and charges, even if it doesn't show up first in the search engine results. You don't just want customers or viewers to find you; you want them, presumably, to come back.Finally, is SEO something you can do yourself? That depends. SEO requires basic knowledge of a websites META tags (something you're already familiar with if you built your own website; if not, work closely with your webmaster on those), an ability to learn which keywords and key phrases to focus on for your website (for example, which one are people most likely to input into a search engine: "SEO" or "search engine optimisation"?) and, of course, the ability to incorporate those keywords into rich, informative articles and blurbs. It involves the ability to get back links from reputable companies — an important part of SEO and SEM (Search Engine Marketing).There are hundreds of free resources on the web to help you walk through the steps; what you need to do, how you need to do it, etc. In the end, though, your ability to perform the work and your willingness to spend the time required to get good rankings determine whether you should do it yourself or hire an SEO service to help you. If you have the time and the willingness to learn, an ability to put together a good article, and the ability to research to find out which keywords to fill it with, then you can do your own SEO. If those things are lacking, you may be better off hiring us at TechKnowSys, where we know the techniques and can get the job done for you.Basic SEO for BeginnerWhichever one you choose, in the end, SEO is an important part of your website, and it's not something you can afford to overlook if you want to drive traffic and generate revenue.
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Why Content is King in SEO

Once upon a time, if you wanted to use SEO to increase your rankings, you simply crammed your website as full of keywords as possible. Some less scrupulous web designers crammed their sites full of popular, but irrelevant, keywords. Of course, that only worked for websites who only wanted to display ads and were not concerned with getting visitors to come back.

Today, SEO isn't just for con men anymore. Respectable businesses are learning how to optimize their websites so they can be found by people who are searching for the products and services they want to sell. This means, of course, that they don't just want visitors to drop by once. They hope to keep them coming back. This is why content is so important.

Webmasters and SEO experts have a saying: “Content is King.” It's very true. A website's content, even more so than its products, is what attracts visitors. If you can't write good content yourself, TechKnowSys can help you by providing an author who can write SEO-optimized for your industry.

There are two important aspects of web content. For simplicity's sake, we'll call them Quantity and Quality.

Quality means that the content should be well written and be free from those embarrassing typos that make visitors wonder if your website really knows what it's talking about. For our purposes, however, it also means that content should be rich in keywords, informative and interesting, so that the visitor feels they've learned something. Such is the power of Quality content.

Quantity, on the other hand, means that your website should be updated regularly with new content added. A visitor may return to an informational article once, or even two or three times, but if your website's content never changes, eventually, there will be no reason for him to return.

How often should you add new content to your site? This is where experts differ. Some say once a week is often enough. Others say twice a day, at least. It depends on the nature of the site, of course; a website's commercial blog should be updated once - or even twice - per day. Static content, however, can be added once or twice a week. Try to space it out. Going for weeks without adding anything then suddenly adding ten different articles isn't going to get you anywhere.

Content truly is king on the Internet. Use it properly, and first-time visitors will become repeat visitors.

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