Microsoft CEO Nadella wants to help the world 'to achieve more'

Microsoft has a new mission statement that goes straight to the point.

The software maker's new official goal is "to empower every person and every organization on the planet to achieve more," CEO Satya Nadella wrote in an email to employees. The message was first obtained by GeekWire on Thursday, and Microsoft confirmed its authenticity to CNET News.

Former CEO Steve Ballmer revised Microsoft's mission statement in October 2013 so it called on the company to "create a family of devices and services for individuals and businesses that empower people around the globe at home, at work and on the go, for the activities they value most." It didn't have quite the same zing as Nadella's does now.

Nadella's philosophy builds on, but doesn't erase, a few other Microsoft marketing mantras he's touted since taking charge in February 2014. For instance, "more personal computing" is still very much alive -- that's Microsoft's way of admitting that people use all sorts of devices connected together over the Internet. Focusing on that phenomenon is one of the core strategies Nadella says will help the company become the major player in the "mobile-first, cloud-first" world. Indeed, "mobile-first, cloud-first" is another favorite for Microsoft executives, who are looking to the company's fast-growing cloud services division to help sell software.

Microsoft is preparing for the July 29 release of the Windows 10 operating system, which powers more than 90 percent of the world's PCs. Most Windows users will be able to upgrade to the new version for free. With Microsoft 10, developers will be able to write "universal" apps once, which can then run on any device running the new operating system. That universality underlies the company's revised mission statement: Helping customers be more productive across all apps and devices.

Nadella has spent much of the last year and a half rebuilding Microsoft. He's emphasized getting the company's flagship software, like its Office application suite, on devices of all sizes and types, including competitors', and has stressed the power of Windows as a cloud-based service. He has also instituted companywide cultural shifts, pushing ambitious research projects like the HoloLens headset out of the lab and turning the development of Windows 10 into a transparent, feedback-driven process that recruited consumers as early testers.

The changes haven't come without some sour notes. Last summer, the company laid off 18,000 employees of its then-125,000-person global workforce A majority of those layoffs were former Nokia employees brought on after Microsoft acquired the Finnish company's handset division in April 2014 for $7.2 billion.

And just last week, Microsoft announced an organizational shakeup that included the exit of former Nokia CEO Stephen Elop. Microsoft promoted Terry Myerson, former head of operating systems, to be chief of the new Windows and Devices Group. That division rolls the consumer device businesses, like Xbox, Surface and Lumia, into the company's largest software division. The goal is to make Windows 10 the common thread among every device, product and service.

Nadella also noted the company's ongoing diversity initiatives, a topic that made headlines in October when the CEO implied female employees shouldn't ask for raises but should instead trust karma.

"We will be open to learning our own biases and changing our behaviors so we can tap into the collective power of everyone at Microsoft," Nadella wrote in the new mission statement. "We don't just value differences, we seek them out, we invite them in. And as a result, our ideas are better, our products are better and our customers are better served."

Nadella doesn't mention the word "layoffs" in his memo, but he does flick at the possibility of more employee exits or even products or divisions potentially getting the axe.

"We will need to innovate in new areas, execute against our plans, make some tough choices in areas where things are not working and solve hard problems in ways that drive customer value," Nadella wrote.

Future Group banking on analytics to battle e-commerce companies

Ecommerce, customer relationship and marketing experts reveal the fastest ways to turn off shoppers and offer advice for what you can do to ensure customers don’t leave your site and make their purchases elsewhere.

In today’s super competitive, I-want-it-now mobile world, you only have a few minutes (or seconds) to engage potential shoppers. And if your site isn’t mobile friendly, considered trustworthy or a dozen other things online shoppers deem important, that potential customer will go elsewhere.

But never fear. Help is at hand. Following is a list of the 12 fastest ways to lose online shoppers and what you can do to prevent potential customers from buying from your competitors.

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1. Your site is not mobile friendly. “With recent changes to Google’s search algorithm, businesses without a mobile-friendly site will appear farther down in search queries—in essence, eliminating them from relevance,” says Bill Nagel, cofounder & chief marketing strategist, Netsertive, a digital marketing intelligence company. “This is the fastest way for a business to lose a customer to a competitor as more than 90 percent of consumers use search to help them make a purchasing decision.”

To find out how mobile friendly your website is, “businesses can perform a quick mobile-readiness diagnostic check of their site through Google’s Mobile-Friendly Test tool,” he says. “This exercise will ensure that a business can be found online and can attract more qualified shoppers in 2015 and beyond.”

2. Your site is too slow. “The simplest way to turn off potential customers is with a slow, non-responsive website,” says Dan Carney, vice president of Operations at Limelight Networks, a content delivery network provider. “A recent survey shows that nearly 39 percent of customers will wait between 3 and 5 seconds for a website to load until they get frustrated and leave. [And] nearly 41 percent leave after more than 5 seconds,” he explains. “If [your] website is not performing quickly, then the customer will simply give up.” 

To avoid this problem, regularly test your load speeds, and make sure your site is up to speed.

3. Your site is clogged with banners and ads. “Given the size limitations of [some laptop] and mobile devices, space is at a premium,” notes Paras Mehta, CTO, ShoeBuy. “Your customers want to know they have arrived at the right place, for the right product, right now. Don't make them sift through [or overwhelm them with] a sea of marketing [banners and ads].”

4. Visitors don’t feel your site is safe or trustworthy. “Neglecting to show verification [that your] website is secure can result in low conversation rates for your company and a lack of trust from consumers,” says Harsh Sood, CTO, Fareportal. Indeed, “customers [often] refuse to buy goods or services from a site that is not secure due to the risk of identity theft or fraud. To increase conversion rates, and ensure you and your customers' protection, invest in solid security and encryption software,” he advises. Or make sure your hosting provider has.

“Brands that lack clearly defined authenticity policies [and trust marks] are more prone to creating a negative brand perception that may result in a loss of customers,” adds Matt Krebsbach, director of Global Public & Analyst Relations at Bazaarvoice. A Bazaarvoice survey found that 29 percent of U.S. consumers will not purchase from or enter personal information on websites that do not display appropriate trust marks.”

5. Your site is difficult to navigate. “There’s nothing worse than a website that is hard to navigate,” says Rob Garf, vice president, Industry Strategy & Insights, Demandware, a cloud commerce solution provider. “Retailers will lose customers if their sites aren’t easily searchable,” he argues.

“Get in the mind of the shopper,” he advises. “Consider how they will navigate [your] site to guarantee customers can find products they’re searching for.” And “test every element of the customer’s buying journey through every touch point on [your] site, to ensure high-speed and quality search functionality.”

To keep customers engaged, make sure they can find whatever it is they are looking for with just a couple of clicks.

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Forget social or ecommerce. Get your startup into space

One of the most remarkable startups we uncovered last year was Astroscale. The Japanese-born, Singapore-based entrepreneur behind Astroscale, Nobu Okada (pictured below), is working on space missions that will clear up litter just outside the Earth’s atmosphere – floating space junk that can knock out expensive and vitally important satellites.

“The space industry looks like the 1989-90 internet industry,” Okada said today in a keynote at our Tech in Asia Singapore 2015 conference. Along with this very early boom, he views space and space tech as a sector that’s now open – for the first time – to anyone.

“You don’t need to be in the US. You don’t need to be rich. You don’t need to be a space engineer,” Okada told the audience. His own background is in genetics.

His firm, Astroscale, is working toward the 2017 launch of its first “mothership” that can dock one space litter-sweeping “Boy” craft. By 2021, the plan is for a new mothership that can dock six Boys. These Boys snap up junk like some kind of astronomic Pacman, then tow it into the Earth’s atmosphere for incineration.

Don’t expect Russia to tidy up

The debris problem in space is massive, Okada says, which makes it an exciting new market for tech startups to tackle. He says that experts agree space will be unusable in a few decades due to the amount of trash hurtling in stray orbits around our planet. All those old satellites, burnt-out rockets, and rubbish discarded by astronauts endanger the satellite networks we depend upon for things like GPS, weather forecasts, and broadcasting.

We’re already “caged” by all this crap, Okada emphasizes. When Ecudaor sent up its first satellite, the jubilation soon turned to despair when it was hit by debris after just one month. These incidents will only become more common as space junk proliferates, and each crash creates more – and smaller – bits of trash floating around out there. At a certain point, it becomes so small that the danger cannot be detected from Earth. But when it’s traveling at 7 kilometers per second, a fragment smaller than a marble can cause devastation to hundreds of millions of dollars worth of space kit.

Don’t expect the world’s space leaders to clean all that up. 55 percent of space junk was created by Russia, 28 percent is from from the US, and 11 percent comes from China. But those countries are not keen to pay. “They want beneficiaries to pay the cost [of clean-up],” says Okada.

Now, Okada stresses, is the time for startups to apply tech to space – and raise funding, just like Astroscale did recently, and like Elon Musk’s SpaceX has done on numerous occasions. He sees it as a tech business option right up there with social, ecommerce, or biotech.

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