5 Strategies To Boost Your Facebook Ads For Better Conversion

Are you getting frustrated with your existing Facebook Ad campaign results?

Are you looking for a better return from Facebook Ads?

Do you wish to get most out of your CPCs (cost per click) bid?
You are on the right page.

Before understanding how to build FB ads for maximum conversions, you might be thinking:

As an ad publisher, why should I take advantage of this platform?

Here's why:

With more than 1.4 billion users, Facebook experiences 900 million visits every day.

More than 2 million business owners use Facebook for publishing their advertisement.

5 Strategies for making more money through FB ads:

Keep a Check on Your Target Audience

Through Facebook ads, target people based on their

Demographics: It includes age, gender, country, education level, operating system, marital status, and income level.

Behavior: It covers Facebook activities which give information about people's device usage, destination preferences, and purchase behaviors.

Interests: It includes your audience's likes, interactions, groups they have joined, shares, and pages they have liked.

Connections: It helps in targeting your ad to those people who already have a connection with you on Facebook.

Are you publishing your ads during peak conversion periods?

If not, you are losing a major chunk of your target demographic.

Always remember:

One timing doesn't fit every type of audience.

If you're not sure about your target audience and their timing slots, run an A/B test by creating replicas of the same ad. With every test, you increase chances of your conversion rate.

Target Your Website Visitors

'Custom Audience for Your Website' feature allows you to target your website visitors via Facebook ads.

The visitors include:

Your potential buyers who land on your offer page, but don't make an instant decision.

Your potential subscribers who view your e-book offer, but don't click the subscribe button.

Your potential buyers who scan your service page, but don't contact you for your assistance.

Using Facebook pixel, JavaScript code placed on your site, you have a golden chance of converting these prospects into customers.

How can advertisers use this feature to convert more with less cost?

Create ads based on the activity of people visiting your website.

Re-frame your existing ads by excluding audiences who have converted into leads.

Form lookalike audience based on your website visitors. At the time of writing, publishers can create a maximum of 10000 Custom audience from their website in a single account.

Utilize the Power of Facebook Power Editor

If you create lots of ads, Facebook's Power Editor allows publishers to reach their target audience in a quick and effective manner.

Strategies for optimizing ads, campaigns, and page posts in bulk:

If you are testing your same ad for a slightly different demographic group, use 'split audience' tool. It helps you in taking a decision whether to focus on a particular group or not for maximum conversions.

Control the placement of your ads. You can also limit your ads to Android, iOS devices or any other feature phones individually.

By knowing the digital footfall of your target audience, set your desired time to improve the click-through-rate (CTR) of advertisement.

Unpublished posts help in a split test your ads without posting too much promotional content on your page. On top of that, it also comes with a call-to-action button to attract the attention of your target audience.

Uplift Your Ad Image

How to grab your audience's attention when their news feed is cluttered with their friend's updates?

Create an image which makes people stop and read your ad.

Your Ad image becomes a crucial element in your conversion rate.

As Facebook doesn't allow publishers to include more than 20% text on your ad image, use this toolfrom Facebook to confirm whether you ad is a good fit or not.

You have several options for uplifting your ad image:

Choose a photo from stock photo sites, like Shutterstock and Pixabay, with royalty free images.

Hire a designer from sites like Fiverr.

Upload your image or your product screenshots.

Optimize Your Landing Pages

Your target audience clicks on your ad.

Great feeling, isn't?

Now, frame this next picture in your mind:

If your visitors leave your website instantly after visiting your landing page, all your efforts go in vain.

High bounce rate results in low conversion rate.

Most of the marketers direct all energies in attracting people towards their site.

Your work, as an ad publisher, doesn't stop here.

What is your ultimate aim?

Convert your visitors into subscribers or buyers.

Here are two tips for optimizing your landing pages from Jitendra Vaswani and Neil Patel (Pro Bloggers):

Single objective: Never confuse your readers with multiple purposes. If primary motive is to drive more sales to your site, set up a landing page with the same intention.

Convey your message in a simple tone: As facebook audience get your attention while scrolling their news feed, you don't have enough time to engage them. Make it easy for your site visitors to grab the main motto behind your landing page offer.
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Facebook finally lets Android users upload high-resolution photos

Want your photos on Facebook to look their best? There's a new option you need to enable right now.

Your Facebook photos are about to look a whole lot crisper. Facebook is rolling out an update that finally lets Android users upload high-resolution photos to Facebook.

The effects of compression aren't really noticable in the Newsfeed area where images are small, but once a photo is expanded, the low-quality compression becomes obvious.

With a recent server-side switch, Facebook has added an option for uploading photos in HD from Android, which matches their efforts on the Web and iOS. No app update is required to get the new option, but you'll need to wait until Facebook makes it available on your account.

Enlarge Image

Screenshots by Nicole Cozma/CNET

How to enable HD photo uploads

To check if you can upload photos in HD, head to the Facebook app menu (three lines) > App Settings. There will be a new toggle titled "Upload HD photos."

For Facebook, uploading in HD still doesn't mean original quality, but it does allow images to be a maximum of 2048 pixels wide. If you're not connected to WiFi when uploading, it's also worth noting that you'll use more data to upload these larger photos to Facebook.

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Making a More Empathetic Facebook

The company’s compassion department researches ways to make confrontations and breakups a little easier online.

In 2011, amidst backlash over rising cyberbullying, Facebook hired a small team of researchers from University of California, Berkeley, and Yale University to figure out how to give users a greater sense of control. In March 2011, based on their recommendations, Facebook rolled out a social reporting tool to help users resolve conflicts among themselves, by allowing them to engage directly with other people over objectionable content. If a person found a photo offensive, for example, they could send a pre-populated message that read, “Hey, I didn’t like this photo. Please remove it.”

“This was for the photos Facebook had no capacity to address,” said Emiliana Simon-Thomas, the science director for Berkeley’s Greater Good Science Center, who worked on the project from the beginning. “They’d report a photo of people drinking at a party, and Facebook wouldn’t be able to help them because it didn’t violate the Terms of Service.”

“Our thinking was, how do we get people to work it out themselves rather than appeal to Facebook for mediation?” she added.

That was the beginning of Facebook’s compassion department, a unit within the company that makes suggestions to the engineers about ways to help users use the site with greater emotional intelligence. The department’s new tool was a measured success; 85 percent of the time, the person who posted the photo took it down or sent a reply. In surveys asking about the interactions, 65 percent of respondents felt positive about the person sending the message, while 25 percent feel neutral.

Over time, the team tinkered with the messages. They found that using names, for example, tended to be more effective: “Hey John” worked more often than a simple “Hey,” and phrases like signifying humility or vulnerability, like “please” or “this bothers me,” took the edge off the confrontation. Today, one of these prepopulated message reads, “Hey John, this is a bad photo of me and I don't want people to see it. Would you please take it down?”  

Tools like these help users “to see that just because they’re online, they still have the ability to walk out of the room.”

A number of other changes over the years have been based on the research of the compassion department. Ending relationships got easier, for example. “Hide” and “unfollow” options made it easier for people to remove objectionable content from their feeds.

Tools like these help users “to see that just because they’re online, they still have the ability to walk out of the room,” said Pamela Rutledge, the director of the media psychology research center at Fielding Graduate University. “By making people feel more in control of their lives, it influences their sense of identity and resilience.”

While features like these were well generally received, the compassion team has had some misses over the years. Heated comment wars underneath news articles, for example, are one area they’ve struggled to address. In a bid to help users resolve public confrontations, the team briefly experimented with an option for users to bring in a mediator. If two friends were fighting over their political beliefs, for example, and things are getting heated, they could choose to notify a third friend to intervene and help settle the argument.

“The idea came from psychology literature that said if you bring in an ally, someone who was unbiased, you’d be able to resolve the interpersonal conflict,” Simon-Thomas said. But testing revealed that the tool largely went unused, so it never rolled out to the general public.

And for a long time, the compassion team grappled with the idea of introducing a “Dislike” button, a frequent request for users who wanted to show sympathy for friends who posted about difficult times.

“It was very carefully thought about for a lot of really good reasons,” Simon-Thomas said. “We looked at the contexts where people would dislike something, like if your grandma died, but what we were seeing was users using hearts to express ‘I care and I support you.’ So that’s what we advised them to build.”

When you end a relationship, a new feature called breakup flow limits status updates from a former flame as opposed to “hiding” them forever.

And they listened. Last month, Facebook unveiled its emoji reactions — thumbs-up, love, haha, yay, wow, sad, and angry. The Pixar story artist Matt Jones designed the stickers and, in an effort to capture the nuances of human expression, he based them on Darwin’s book The Expression of Emotion in Man and Animals.  

The progression from the “like’ button to these stickers is a pattern that repeats itself across Facebook: Many of the features we use today are more nuanced, meticulously thought out iterations of previous models. For example, the memorialization tool—introduced in 2009 to ensure the privacy of Facebook users who die— now allows users to choose a "legacy contact" to make one last post on the deceased’s behalf when they die, as well as manage the account. When you end a relationship, a new feature called breakup flow limits photos, videos and status updates from a former flame as opposed to “hiding” them forever. There are more resources addressing the problem of cyberbullying, such as Brackett’s new project, inspirED, a Facebook community for educators to develop and share anti-bullying resources.

Indeed, the goal has never been to eradicate all negativity from Facebook with algorithms, but rather to create an environment where people can grow from the negative things they see online, Simon-Thomas said.

“Sometimes we ask ourselves, ‘How can we create a better experience than real life? Or do we even want to be?’” she said. “People suffer and feel lonely in this world. That’s part of life.”

That’s why Facebook gives us options — do you want to block the offensive person? Hide them? Or send them a polite message asking them to cease?

“They’re trying to model altruistic behavior and allow people to control their threads,” Rutledge said, “without using a bunch of algorithms that make presumptions about what we want to see.”

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A social flaw - How strangers could access your Facebook account

PORTLAND, Ore. — Open the Facebook app on your phone and you’ll likely be prompted to enter your mobile phone number. 

Facebook encourages users to add your phone number to your account so you can reset your password and find friends. But the feature has a flaw that could allow strangers to take over your Facebook account.

“I feel very uncomfortable,” said Heber Thurston.  The Portland man found himself in control of a stranger’s Facebook profile.

“What if he’s a business owner and I’ve got certain documents that no one should have?” asked Thurston. 

The trouble started after Thurston bought a brand new cell phone.  Thurston tried to change his Facebook password by using his new number. 

“Bang, this guy’s Facebook shows up!” said Thurston.  “I got all his stuff from days and days.”

The previous owner had his Facebook account linked to a phone number and never changed it.  Thurston was reassigned the number.  It allowed him to access another man’s Facebook profile.

“We regret the inconvenience and encourage people to keep their contact information up to date, including deleting old phone numbers from their account,” said a Facebook spokesperson.

A lot of people forget. 

“If you signed up for Facebook in 2005- we don’t really correlate that your phone number is still on there,” said Travis Smith of Tripwire.

Smith says there could be problems with any social media that is tied a phone number.  If a user forgets about the account and changes phone numbers, someone else could eventually take it over. 

“It’s the same thing as when you are changing addresses and you have your bank statements and credit card statements going to your address,” explained Smith.  “You want to change your address before you move.”

Smith suggests users avoid entering your phone number when prompted.

“If they don’t absolutely need it, don’t put it in there.”

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Facebook will soon let you Like and share 360-degree videos in the Gear VR

If you've got a Samsung Gear VR, you can soon connect your Facebook account to "Like" and share 360-degree videos from inside it. There are already Facebook 360-degree clips in the Gear VR's video app, but next week, Oculus Video will start letting users sign into Facebook and get a personalized feed based on pages and people they follow. In the "coming weeks," they'll also be able to add reactions to the videos or share them while inside VR.

Aside from adding 360-degree Facebook videos at all, this is the first big tie-in between Oculus' Gear VR platform and the social network. Facebook bought Oculus in 2014, but it was slow about making its influence seen. Last month, though, it announced that a dedicated social VR team was figuring out how to use virtual reality to "connect and share." It also integrated new streaming technology to improve performance of 360-degree video.

Outside the Facebook integration, the Gear VR has some other new social components this week. As of tomorrow, users will be able to create profiles through Oculus' Gear VR app, where they can find friends or leave app reviews. Users can create rooms to watch Twitch or Vimeo streams with friends, and there's a group trivia app, along with a cooperative multiplayer version of the Gear VR's third-person hack-n-slash gameHerobound.

We're still a long way from "Facebook in VR," but adding actual social features makes the Facebook 360-degree feed less like just another video channel. It's plausible that Facebook is working on dedicated apps as well, for either the Gear VR or the high-end Oculus Rift that's being shipped on March 28th. And Samsung, for its part, is pushing the Gear VR hard — the headset will ship free with all orders of Samsung's Galaxy S7 and S7 Edge until March 18th.

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Facebook Reactions Much More Than a Like

The Facebook “like” button was one of the social media website’s most popular features.

Facebook Reactions

But now Facebook has added more emojis that users can click on to quickly express their feelings about a post.

The five new buttons, called Reactions, are love, haha,wow, sad and angry.

Facebook has been working on the feature for more than a year. The company looked at how people commented on posts and used emojis to share their feelings.

The company tested some possible reaction emojis with some users. It said it found most people liked the addition.

How to Use Reactions

Reactions are available both on the Facebook website and on the app.

Right now, users can add Reactions to posts, photos and videos but not comments.

To use Reactions on Facebook just click the Like button. All of the possible Reactions appear. Choose one and click on it.

There is also a video that explains how to use Reactions, if additional help is needed.

If you do not see Reactions in the Facebook app, close the app and then reopen. Reactions should appear.

Viewing Others' Reactions

Now Facebook shows the top three Reactions people have used on a post, photo or video.

Clicking on Reactions show how many people posted them and who those people are.

Looking Ahead

The new feature helps users react more sensitively to the nature of posts, especially when they report unwelcome news.

Now, friends can share sadness with the sad Reaction.

You can also go beyond Like and add the heart Reaction to show your love. Might romances start with a Love Reaction?

The new feature may be helpful during the current U.S. presidential election season. However, Reactions could also create confusion.

For example, a user might post about a candidate with a political position he or she disagrees with. A Facebook friend might react with the Angry emoji. Is that friend angry about the candidate, the position, or the person who posted?

I’m Marsha James.

Carolyn Nicander Mohr wrote this story for Learning English. Caty Weaver was the editor.

Are you excited about the new Facebook feature? Do you think you will move beyond the Like button? Give us your reaction on our Facebook page!

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Words in This Story

haha - exclamation used to represent laughter

wow - interjection used to show that you are very surprised or pleased

romance - n. an exciting and usually short relationship between lovers

confusion - n. a situation in which people are unsure about what to do or are unable to understand something clearly

ambiguous - adj. able to be understood in more than one way; having more than one possible meaning

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