5 Strategies To Boost Your Facebook Ads For Better Conversion

Are you getting frustrated with your existing Facebook Ad campaign results?

Are you looking for a better return from Facebook Ads?

Do you wish to get most out of your CPCs (cost per click) bid?
You are on the right page.

Before understanding how to build FB ads for maximum conversions, you might be thinking:

As an ad publisher, why should I take advantage of this platform?

Here's why:

With more than 1.4 billion users, Facebook experiences 900 million visits every day.

More than 2 million business owners use Facebook for publishing their advertisement.

5 Strategies for making more money through FB ads:

Keep a Check on Your Target Audience

Through Facebook ads, target people based on their

Demographics: It includes age, gender, country, education level, operating system, marital status, and income level.

Behavior: It covers Facebook activities which give information about people's device usage, destination preferences, and purchase behaviors.

Interests: It includes your audience's likes, interactions, groups they have joined, shares, and pages they have liked.

Connections: It helps in targeting your ad to those people who already have a connection with you on Facebook.

Are you publishing your ads during peak conversion periods?

If not, you are losing a major chunk of your target demographic.

Always remember:

One timing doesn't fit every type of audience.

If you're not sure about your target audience and their timing slots, run an A/B test by creating replicas of the same ad. With every test, you increase chances of your conversion rate.

Target Your Website Visitors

'Custom Audience for Your Website' feature allows you to target your website visitors via Facebook ads.

The visitors include:

Your potential buyers who land on your offer page, but don't make an instant decision.

Your potential subscribers who view your e-book offer, but don't click the subscribe button.

Your potential buyers who scan your service page, but don't contact you for your assistance.

Using Facebook pixel, JavaScript code placed on your site, you have a golden chance of converting these prospects into customers.

How can advertisers use this feature to convert more with less cost?

Create ads based on the activity of people visiting your website.

Re-frame your existing ads by excluding audiences who have converted into leads.

Form lookalike audience based on your website visitors. At the time of writing, publishers can create a maximum of 10000 Custom audience from their website in a single account.

Utilize the Power of Facebook Power Editor

If you create lots of ads, Facebook's Power Editor allows publishers to reach their target audience in a quick and effective manner.

Strategies for optimizing ads, campaigns, and page posts in bulk:

If you are testing your same ad for a slightly different demographic group, use 'split audience' tool. It helps you in taking a decision whether to focus on a particular group or not for maximum conversions.

Control the placement of your ads. You can also limit your ads to Android, iOS devices or any other feature phones individually.

By knowing the digital footfall of your target audience, set your desired time to improve the click-through-rate (CTR) of advertisement.

Unpublished posts help in a split test your ads without posting too much promotional content on your page. On top of that, it also comes with a call-to-action button to attract the attention of your target audience.

Uplift Your Ad Image

How to grab your audience's attention when their news feed is cluttered with their friend's updates?

Create an image which makes people stop and read your ad.

Your Ad image becomes a crucial element in your conversion rate.

As Facebook doesn't allow publishers to include more than 20% text on your ad image, use this toolfrom Facebook to confirm whether you ad is a good fit or not.

You have several options for uplifting your ad image:

Choose a photo from stock photo sites, like Shutterstock and Pixabay, with royalty free images.

Hire a designer from sites like Fiverr.

Upload your image or your product screenshots.

Optimize Your Landing Pages

Your target audience clicks on your ad.

Great feeling, isn't?

Now, frame this next picture in your mind:

If your visitors leave your website instantly after visiting your landing page, all your efforts go in vain.

High bounce rate results in low conversion rate.

Most of the marketers direct all energies in attracting people towards their site.

Your work, as an ad publisher, doesn't stop here.

What is your ultimate aim?

Convert your visitors into subscribers or buyers.

Here are two tips for optimizing your landing pages from Jitendra Vaswani and Neil Patel (Pro Bloggers):

Single objective: Never confuse your readers with multiple purposes. If primary motive is to drive more sales to your site, set up a landing page with the same intention.

Convey your message in a simple tone: As facebook audience get your attention while scrolling their news feed, you don't have enough time to engage them. Make it easy for your site visitors to grab the main motto behind your landing page offer.
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Facebook testing ‘away message’ for mobile phones: Report

Looks like, Facebook has decided to go retro and bring back ‘away messages’. Remember, those quick messages you would type to notify friends that you are away from the keyboard. Facebook is now planning to bring it back in the form of the new ‘sidebar status’ for its mobile apps on iOS and Android, reports TheVerge.

By doing so, it plans to spruce up your mobile experience. News has it that the new feature is being tested in Taiwan and Australia, allowing users to set the new ‘sidebar status’ alongside a small photo and also allows to tag a location.

This means, the sidebar that appears on swiping right in the Facebook app and shows frequently messaged friends will now also show short status messages under their names. Interestingly, these messages can be accompanied by tiny image icons that the social network has created. These messages will only be seen in the sidebar and not the newsfeed or profile. You get the control to decide who can see these messages from your list of friends.

“It’s not quite right to call these “away” messages, of course, because these days we’re never really “away” in the way we were in the era of desktop computing. But sidebar statuses have the same look and feel, and they’re intended for the same audience that away messages were: your closest friends,” adds report.

It is also something that Facebook hopes could woo young users. After all, the social site is known to be struggling to attract teenagers. Recently, Facebook was seen sprucing up its Messenger app and also has a dedicated web version for the Messenger. We wouldn’t be surprised to see Facebook borrow some features from WhatsApp to further spruce up its Messenger experience.

Digital marketing

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How does Facebook know who your friends are?

The fight for the prime real estate on your car's dashboard is hotting up with the Australian release of the first in-vehicle infotainment (IVI) systems designed to support Google's Android Auto service.

The launch of the two new Pioneer headunits comes as many car makers are preparing to roll out factory-fitted IVI systems in new models later this year.

The Pioneer devices comprise a 7-inch touchscreen display which acts as a monitor when hooked up to any phone running the latest Android Lollipop (5.0) software. The system also comes with an external microphone which enables communications, mapping and music to be  controlled by voice activation.

The two models are priced at at $1149 and $1999, plus the cost of installation. (The Pioneer receivers also support Apple's rival Car Play system, which works with phones from the iPhone 5 up running the latest 8.0 version of the iOS software.)

In addition to running key Google services, such as Google Maps and Google Play Music, Android Auto also supports third party apps such as Spotify, TuneIn Radio, Skype and podcasting service Pocket Casts.

Surprisingly, the maps services do not provide warnings about speed limits, school zones or fixed speed cameras, features found on many other GPS systems. But it does provide real time traffic data and contextual information based on the driver's travel history.

Android Auto has a number of safety features built-in designed to deter drivers from getting distracted with too much or badly formatted information.

"We want to keep people's eyes on the road and speech recognition is a great way to do that," says Google Australia senior product manager Andrew Foster.

However that may not be enough to prevent a phenomenon known as "inattention blindness".

A recent study [PDF] published by the University of Utah and funded by the American Automobile Association, found that using Apple's voice-activated Siri feature while driving created "higher levels of cognitive, or mental, distraction than conversing on a hands-free [mobile] phone".

The study also found that that, when speaking on a phone, there was no difference to distraction levels whether the phone was being held or used hands free.

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And while many car manufacturers are embracing the new technology, several have already red flagged the collection of data, especially as these new systems are capable of being able to gather more information if they are connected to a car's diagnostics.

Last year, the chief executives of both Volkswagen and the Mercedes-Benz parent Daimler voiced their concerns about handing over too much data to Google.

"We seek connection to Google's data systems, but we still want to be the masters of our own cars," VW Group CEO Martin Winterkorn said. "Potential conflict arises around making data available."

His warning was echoed by Dieter Zetsche, the Daimler CEO.

"Google tries to accompany people throughout their day, to generate data and then use that data for economic gain," said Zetsche. "It's at that point where a conflict with Google seems pre-programmed. That's where we need to negotiate."

Mobile app development

Mobile’s strategy is the key to any business success in todays digital world. Pixotri technologies works one-on-one with businesses and individual product lines to develop a comprehensive mobile presence that complements your existing brand identity while building out your mobile brand. 

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http://www.techworm.net/2015/04/how-does-facebook-know-who-your-friends-are.html