Showing posts with label google searches. Show all posts
Showing posts with label google searches. Show all posts

Monday, November 7, 2016

Google tries basing its search index around mobile websites

Google isn't just splitting its search indexes into desktop and mobile versions... it could start prioritizing mobile, too. The internet firm has started experimenting with a "mobile-first" index that primarily ranks sites based on their phone-friendly pages. The company will take the months ahead to refine the experience and make sure that computer users aren't left by the wayside, but your PC will no longer be the absolute center of Google's search universe.
The change won't affect responsive websites that automatically resize to fit your device (like Engadget), and desktop-only sites are fine. The only serious concern is for sites that have separate content for desktop and mobile. Creators will want to check that they aren't neglecting their mobile sites and make them as easy to search as their PC counterparts.
Google makes no bones about why it's looking at such a big shift in priorities. Most people search from mobile devices these days -- shouldn't the index reflect the pages you're more likely to see? While the company has made numerous efforts to improve mobile search in recent years, it's at the point where it has to make fundamental changes if it wants to stay in sync with reality.

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Tuesday, May 5, 2015

Get ready to see more ads in mobile Google searches

Google searches on mobile browsers will soon look a little different.



The company introduced a new lineup of mobile ads Tuesday, which include specialized ads for cars, hotels and home mortgages. One of the driving factors behind the new mobile-focused ads is the increasing dominance of smartphones, Google said.

Speaking at an AdWords event Tuesday, Google's VP of product management for Adwords, Jerry Dischler, noted that Google searches on mobile devices have surpassed those on the desktop in more than 10 countries, including the United States, Canada and Japan.

"Each is designed to help marketers connect with consumer needs and motivations in the moments that matter most," Dischler said. "We expect online experiences to be tailored to our needs. Availability is part of relevancy and a great ad experience addresses our immediate needs."

The new Automobile Ads focus on providing images of various aspects of the car, along with other information that's important to potential car buyers. Search results with the new ads will display a carousel of photos that users can swipe through to see more details about the way a particular model looks. They can also browse specs and nearby dealerships from within the Google.com search results.



Hotel Ads have similar functionality. Search results for hotels will turn up information on rates, availability, reviews as well as location details and photos, from Google's hotel partners.

Google will also be expanding Google Compare, a tool that right now helps drivers compare different car insurance policies, to include home mortgages. This feature, which is "coming soon," according to Google, will allow people to get "the latest mortgage rates from multiple mortgage providers, and review a customized set of criteria like interest rate, terms of the loan and fees," the company wrote on its blog.

The new Adwords products are Google's latest effort at improving mobile search. The company recently introduced a new search algorithm that prioritizes mobile-friendly results over businesses that don't have websites optimized for smaller touchscreen displays.


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