Japan's Wantedly CEO Wants IPO After Dropping Finance for Social Media

With experience at Facebook Inc. and Goldman Sachs Group Inc., Akiko Naka’s resume at 26 already read like that of a corporate veteran. Then she decided to add entrepreneur to the mix.

Wantedly Inc., the recruiting and social networking platform she started in 2010, now has 600,000 active members who use it to expand their contact list and find jobs. The company has made a profit over the past two years, Naka said in a April 21 interview. With continued growth, an initial public offering may come in four years, she said.

“Going public is not that hard and making pre-tax profit of several hundreds of million yen isn’t difficult either,” she said. “The hardest thing for a company is to increase its profit to more than tens of billion yen.”

Naka, now 30, said Wantedly doesn’t disclose earnings figures. She aims to increase the site’s number of active monthly users to 10 million, partly through expansion in Southeast Asia, before considering an IPO.

Still, a delay may risk missing one of the hottest period for Japanese IPOs in almost a decade. Last year, 83 companies completed initial public offerings in Japan, raising a combined 1.24 trillion yen ($10.3 billion), the most by deal count since 2007, according to Bloomberg data. Thirty-five companies have already held IPOs this year, for a combined value of 143.4 billion yen.

Wantedly now gets revenue from posting job ads from among the 8,000 clients, including Accenture Plc and Suntory Beverage & Food Ltd., that are looking for employees or contractors to hire. About half of the customers are fellow startups, and many are looking for engineers, Naka said. The company also has funding from investors such as Shogo Kawada, co-founder of Japanese Internet technology firm DeNA Co., and Internet advertising firm CyberAgent Inc.

New Zealand, Kyoto

Naka, who attended high school in New Zealand, can trace the roots of her entrepreneurship to her time as a student at Kyoto University. There she started a free campus newspaper that sold ad space to area shops and restaurant.

Naka’s switch from investment banking to social media was a result of attending the kind of event her platform now promotes. While at a seminar for startups in the northern city of Sapporo, she met the then country manager of Facebook and eventually joined the company’s Japan office.

With Wantedly’s slogan, ‘Find jobs that will set your heart on fire,’’ Naka said she encourages clients to emulate her experience in seeking job satisfaction.

“We don’t allow our clients to describe salary or job conditions on their job listings,” she said. “It sounds crazy, right? But we want our clients to focus on the vision of the companies.”

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How Social Media is Impacting Web Design

Social media has been everywhere these days. And it is affecting almost every walk of life.

It is often noticed that social media has its impact on the offline world as well. So, it is quite obvious that the world of the Internet would be impacted the most by social media platforms.

For businesses to be successful these days, creating a social media strategy is a must. And for almost everything they do, they need to follow a process that integrates social media in it. Web design is no different when it comes to this. It has experienced a sea of change since the advent of social media on the Internet.

Social Media Impacting Web Design

Social media has been able to exert its impact on Web design to a great extent.

Almost all the companies these days have their presence on social media. And what can be a better platform to let people know about this than the home page of the business website? This is why almost all the websites have the icons of different social media websites. And a click on any of those would lead the website visitor to the company’s social media page. This is becoming imperative for any website these days.

Attractive Design for Social Media Pages and Profiles

The advent of social media has made the Internet more of a live and interactive marketplace than ever before. It’s no more the same drab thing. In addition to creating an attractive website, it is also extremely important to have a prominent social presence. And for that, you need to design how you want to present yourself in front of your potential customers through the social media platforms.

For example, if you want your business to be present on Facebook through a page, it is important to design the Facebook fan page of your business properly. The same holds true for Twitter and other platforms as well. The profiles that you have on these social media websites need to be designed in such a way that they can grab the attention of the viewers with immediate effect.

Perfect Design Necessary for Ads on Social Media

With social media becoming more and more popular with every passing day, increasing numbers of people are joining these websites. For example, Facebook alone has its number of active users in 2015 at a whopping 1.41 billion. This is driving the companies to use these platforms to reach out to their target audiences. So, they are preparing ads for the social media websites. And the focus is more on design.

The ads are being specially designed for different platforms. The objective is to increase their effectiveness and garner more clicks. The designs of the ads will also play an important role in ensuring that the company is able to gather leads, which should be converted to earn revenues. Moreover, the designers are also required to create different other stuff, such as banner ads, memes, and so on.

Interactive Designs

Social media has helped to create a penchant among people for content that is more interactive and interesting. This is where Web design is expected to play an increasingly important role. Web designers need to shape the websites as well as the social media pages of the companies in such a way that they attract more interaction from the potential as well as the existing customers. This will help them understand what their customers are 

looking for and where they are going wrong.

Using Images for Social Media Communication

Social media has been able to change the way businesses are run. They are the perfect field to interact with the customers, know what they want from you, and help you decide how you should plan your offerings.

The designs should be planned in such a way that they drive the interaction of hundreds of customers on a regular basis. A picture speaks a thousand words and hence, they are among the best components for communication. So, most of the social media platforms need images. This is where a Web designer becomes relevant. Attractive images need to be created. Moreover, the images should also be resized to meet the requirement of different social media platforms.

Increasing Importance of Web Design on Social Media

Is the importance of Web designing going to diminish with the passage of time?

This is a question that’s haunting the online world after the advent of social media. But that is not expected at all. In fact, the importance of Web designing is likely to increase further soon. This is because the companies will need attractive Web design to keep the audience captivated on their social profiles.

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Facebook’s New Analytics For Apps: A Look Under The Hood

The social networking free service puts it head-to-head against Google in the analytics market, but is it game-changing? Columnist Josh Manion takes a look.

Facebook’s F8 conference for developers has become an event that’s closely watched for announcements of new directions the company is taking. The 2015 event was no exception.

As the two-day gathering in San Francisco closed at the end of March, Facebook offered more evidence that it believes its future is not just as a social network, but will continue to expand into an array of communications tools and services.

A case in point was the announcement of Facebook Analytics for Apps, a free analytics service.

The new tool clearly validates the importance of native mobile apps as a marketing channel and driver of revenue for brands. It also puts Facebook squarely in the analytics market, competing with Google, particularly among small-to-midsize (SMB) businesses.

Facebook data has historically been siloed within the company’s platform, which provided insights to marketers through its own dashboards and tracking of behaviors.

Now, the new tool extends basic analytics outside the Facebook “walled garden” and signals the social media giant is entering the digital marketing landscape in a clear way.

What Does It Do?

What exactly does the Facebook Analytics for Apps do?

In Facebook’s words, it “brings the power of Facebook demographics to cross-device analysis and measurement.”

In essence, Facebook claims that the new tool will help marketers and developers track visitors across mobile apps and websites.

A retailer, for example, will be able to track consumers as they visit Web properties and browse across native mobile apps.

Marketers also will be able to analyze funnel activity, segment consumer groups based on varying characteristics or analyze cohorts of people who act in certain ways in the app, using data including purchase behaviors.

The new tool also is intended to help developers and marketers measure the lifetime value of Facebook ads, and adopt re-marketing strategies to re-engage consumers who drop off.

On the surface, it all sounds good.

Missing Out On Innovation

How game changing are the analytics capabilities from Facebook?

Probably the most valuable aspect of Facebook Analytics for Apps is that it’s potentially a powerful new way for marketers to better understand cross-device behavior of their visitors — both in aggregate and within relevant segments or cohorts — which can help them improve overall performance.

However, let’s not forget that analytics today is a crowded space.

Analytics for mobile apps using the traditional, hard-coded software developer kits (SDKs) is already available through Google and most other vendors.

The problem is that all of these offerings — and now Facebook’s — rely on the SDK approach to development, a slow, cumbersome process that makes it impossible to optimize a native mobile app in real-time. Native mobile apps have typically been hard-coded using these developer kits, then submitted to app stores.

Any changes must be sent back to the developer, the app re-coded and then re-submitted to stores.

What The Future Holds

Marketers need more than analytics insights into how customers are behaving within native mobile apps.

They need to be able to easily combine the mobile data with behavioral data from other engagement channels for a more complete view. And, they need to be able to improve consumer experiences in real time without the unnecessary burden of the current SDK-based methods. The Facebook approach falls short of that.

The big story in this announcement, then is that Facebook data has been extended beyond the Facebook platform for analysis with mobile app performance.

And, as Facebook reaches outside its own realm, it raises questions about what the future holds. Will Facebook eventually take more steps to integrate into the broader marketing ecosystem?

Facebook has announced that attribution as a capability is on its roadmap, another clue that the company may continue to reach beyond its own walls.

At the most fundamental level, however, Facebook’s entry into analytics in the broader ecosystem simply reflects that it recognizes the extraordinary value of data generated by its billion-plus members.

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7 big changes coming to Facebook

New York (CNNMoney) — Get ready for more big changes to Facebook.

The social media company announced several new products and features that will launch on its platform soon — all are designed to make it easier for you to communicate with people and businesses.

Facebook CEO Mark Zuckerberg and other executives debuted the slew of platform enhancements during F8, the company's developer conference, on Wednesday.

Here's what's coming:

1. Spherical videos on your News Feed and Oculus VR headset (if you have one). 

Facebook will soon support videos shot with 360-degree camera technology (the same way Google Maps' Street View photos are captured). These videos allow you to change the perspective you see by clicking and dragging on the screen.

Google-owned YouTube recently announced support for this format as well. As video content becomes the ubiquitous format for sharing, expect these two companies to launch even more features at a rapid pace.

2. Track your online purchases and communicate with businesses within Messenger. 

Facebook's standalone messaging app will soon be integrated into e-commerce sites. In the future, when you make a purchase online, you can choose to connect your Facebook account so that companies can send you notifications about what you bought directly in the Messenger app.

If you hate getting multiple emails that confirm your order, tell you when your order has been shipped, and if your returns have been received, you might be happy with this update.

3. Reply to messages using other apps. 

You can now open third party apps like animated GIF-creator Giphy within the Messenger app to send a message. Previously, you'd have to close the app, open Giphy, create a GIF, and then copy it into a message.

"We truly feel that, together, we have a shot at reinventing how a billion people communicate every day," said David Marcus, head of the Messenger team at Facebook. He also added his love for GIFs. "They make the world a little better."

Messenger also now allows compatible third-parties to prompt people to download their apps directly through the Messenger platform.

4. Videos you post on Facebook can be embedded elsewhere online. 

Previously, if you uploaded a video to Facebook, you could only share the video by linking to it. This is another attempt to make it more attractive for people to upload their videos on Facebook instead of YouTube.

5. If you comment on a story somewhere else online, it will show up on Facebook too.

 Next time you want to say something about an article you read, remember that it will soon show up automatically under the story posted to Facebook. This change is intended to make it easier for media companies to gain more engagement with their content.

Facebook connect partners BuzzFeed, EliteDaily, The Huffington Post, and Fox Sports are among the first media companies to test this update.

6. Get ready to control more devices with your Facebook account. 

The company announced new ways for its developers to build programs that can control everything from your garage door to your self-watering plant. It's Facebook's way of getting into the world of IoT, or the Internet of Things.

"We want to be there with you when you start experimenting with these things," Parse CEO and co-founder Ilya Sukhar told the audience.

It's not clear yet how Facebook will integrate with IoT devices.

7. Developers will get analytics for their apps. 

The free dashboard will let developers see who is interacting with their apps and where they're coming from — across all devices.

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