Last month, the company was testing these algorithms by tagging select search results as “mobile-friendly”. Now it has officially confirmed its usage of these algorithms, based on the positive responses it has received from users. The new algorithms now prefer mobile friendly results over those optimized for being viewed on personal computers (PCs).
This move seems much needed for a number of reasons. First of all, with smartphones and handheld devices like tablets getting popular by the second, PC usage has declined drastically. According to research firm comScore, mobile usage is likely to surpass PC usage this year.
This is a trend that Microsoft acknowledged in November last year. Since then, it had been testing numerous ways that determine the mobile friendliness of a given web page.
The second factor prompting the $385 billion company is a major one. Bing searches now make up for 20% of all the searches conducted in the US, as reported by comScore last month.
In doing so, Bing has surpassed Yahoo! Inc (NASDAQ:YHOO) which has a 13% share. Google currently holds 64.50% of the US search market, making it the leading search engine in the country. However, Bing’s popularity is growing in the US.
These two reasons alone happen to be strong reasons for the company to make this initiative.
Microsoft also acknowledged the need to improve the ranking of its mobile friendly search results late last year. Now, it has accomplished this target as it now uses “mobile friendliness as a ranking signal” in evaluating search results. However, given that it faces the limitation of delivering the most relevant search results for a query, it tells users: “For mobile searches on Bing, you can always expect to see the most relevant results for a search query ranked higher, even if some of them are not mobile-friendly.”
Given that the company believes an understanding of the factors that influence mobile friendliness is essential to optimization, it is only relevant that we review them briefly:
1. Navigation
This one goes without saying: Navigating on a page on mobile is very different from navigating on PCs, given the smaller screen size. Mobile users often end up accidently clicking links and buttons that are too closed. Pages that are optimized for mobile viewership should have buttons and menus with enough space between them to deliver an efficient viewing experience to the mobile user.
This one goes without saying: Navigating on a page on mobile is very different from navigating on PCs, given the smaller screen size. Mobile users often end up accidently clicking links and buttons that are too closed. Pages that are optimized for mobile viewership should have buttons and menus with enough space between them to deliver an efficient viewing experience to the mobile user.
2. Readabililty
Pages that are not optimized for being viewed comfortably on mobile often deliver a much smaller font when viewed by mobile users. This typically affects their readability, and irritates the users as they have to zoom and scroll laterally to read. In contrast, mobile-friendly results deliver a clearly readable font that does not require the painful scrolling and zooming.
WEB DESIGN
Pages that are not optimized for being viewed comfortably on mobile often deliver a much smaller font when viewed by mobile users. This typically affects their readability, and irritates the users as they have to zoom and scroll laterally to read. In contrast, mobile-friendly results deliver a clearly readable font that does not require the painful scrolling and zooming.
WEB DESIGN
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