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Google Now, the mind-reading personal assistant for iOS and Android, has gotten a ton of updates lately, making it the perfect smartphone companion for...well, anything. Here's a list of the coolest stuff it can do.
Google Now does a ton of awesome stuff, and it's releasing new features all the time. For an up to date list of what it can do-and how to enable the different cards-check out Google's list of cards available in Now (and a list of some services it integrates with).
10. Keep Your Commute Simple
You spend a lot of time driving (or riding transit) between work, events, seeing friends, and everything else. Google Now can make it a lot easier. If you enter your work address in its settings, it'll always let you know how long it'll take to get there, so you don't get unexpectedly caught in traffic. It supports driving and public transit, and will even remember where you parked or tell you when the last train leaves. You can even share your commute with your family and friends, so they can check up on when you're getting home.
9. Keep an Eye on Stocks & Sports
You probably already know about this one, since it's been there since the beginning. By entering your favorite sports teams and most-followed stocks in Now's settings, you can get an update on how your team is winning, how your stocks are plummeting, or vice versa. It'll also track stocks you've searched for and ones you're tracking on Google Finance.
8. Travel Without Stress
If you're leaving town, Google Now knows it-and can provide you with a ton of useful information. If you're flying, it'll keep track of your flight (using information from your email confirmation), let you know when to leave the airport, and have your boarding pass ready for you when you get there. It'll also help you out with hotel information, car rentals, show you nearby places and events, photo spots, and-if you're out of the country-even provide you with cards for translation and currency conversion. Basically, any time you're out of town, pull up Google Now and it'll have everything you might need at the ready.
7. See How Far You've Walked (or Biked)
If you have Location Reporting and Location History enabled on your phone, Google Now will pop up a card once a month that estimates how far you've walked or biked, based on your phone's accelerometer (Android only). Just remember: if you have these features enabled, that means Google is logging everywhere you go, so make sure you're comfortable with that before you turn it on.
6. Go Shopping, Online and In-Store
You probably already know that Google Now will provide tracking information for packages you've ordered online. But it also helps you shop in the real world, too. If you walk into a mall, it'll tell you what stores are available, and if you've researched a product recently, it'll even tell you if you're near a storethat carries it. Talk about handy!
5. Stay Up to Date on Movies, Books, and TV Shows
When you search for a movie, book, TV show, music artist, or video game on Google, it'll remember-and give you information about it in Google Now. You can even tell Google to remind you about upcoming episodes, so you know when your favorite shows start. If you head into Now's Customize menu, you can tell it your cable provider and on demand services (like Netflix and Hulu) and it'll adjust its cards for those services.
If you have an network-connected TV, things get even more interesting. Google Now will detect your TVand you can tell it to "listen" to what you're watching. It'll then provide you with more information about that show.
4. Access Tickets for Upcoming Events
If you have a concert or other event coming up-and you were emailed the ticket-Google Now will remind you of the event, tell you when to leave, and give you one-tap access to the email with your tickets. It also integrates with Fandango so you can scan the tickets right from Google Now.
As if all the above weren't enough, you can tell Google Now to remind you of just about anything, right when you need it the most. Bring up Google Now and tell it to remind you of something at a certain time, or when you reach a certain location. For example, you could have it "Remind me to call Mom in an hour" or "Remind me to take out the trash when I get home." If you have events in Google Calendar, it'll remind you when they're happening-and, if they have a location, when you should leave to get there on time. It'll even remind you when you have bills you need to pay.
1. Ask Your Phone Anything
Of course, Google Now does most of the above on its own, but you can ask it just about anything and get a smart answer, too. Google Now's voice commands can do anything from make conversions to defining words to telling you who the president of the United States is. Here are some examples of awesome stuff you can ask it, and here's an infographic of the different commands it can answer to, like calling people, navigating you somewhere, or playing music from a certain artist.
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It’s my favorite time of blogging year, where we look ahead to what will be the major trends in digital marketing in the year ahead. I find there’s a real thirst for knowledge amongst marketers about the latest trends in digital marketing and I enjoy reviewing the latest marketing techniques and technologies. For the past few years I have given my recommendations on the trends as I see them, based on reviewing innovation in marketing technology through the year, plus crowdsourcing what Smart Insights readers see as important for them.
February 2015 Digital Trends Update
Well, we're well into 2015 now and we have been adding to our coverage of the latest trends. After you have taken a look at the tools listed here, I hope these may be useful too:
What are the most important online marketing trends for marketers?
In deciding on the most relevant trends for marketers I don’t just look at what’s “Hot” or “Cool”, but instead I focus on what make the biggest difference to marketers, from a commercial sense, since most of us are working in marketing to get better results for our companies or our clients. Here are the digital marketing trends we identified last year. This year we again asked readers to take a poll where we asked...
Which single digital marketing technique do you think will make the biggest commercial impact for you in 2015?
So, what were the results of the poll? Interesting! Content marketing topped the poll for the third-year running and in fact was even further ahead compared to previous years since mobile marketing and social media marketing have declined in importance as marketers have implemented these changes. It's close for second, third and fourth position. It's significant that 'Big Data' is still in second position although the hype has receded. I think this shows the potential for companies to implement more data-driven marketing techniques in 2015, which will likely be closely related to marketing automation which is in third place.
In the later parts of this post I review different types of analytics and reporting tools - perhaps not 'Big Data', but certainly to support data-driven marketing in 2015.
Many thanks if you have voted, read or shared this post. I will update it at the start of October with the results of the poll and more commentary.
Trends in Digital Marketing Tools and Technology
In my discussion of trends in previous years I have explored innovation and trends in the use of digital marketing techniques at a top level, like content marketing, search, email and web development. But if I’m honest, the leading techniques don’t change that much. There is a problem of describing the “usual suspects.” So this year, when I’m presenting trends I have been taking a look at tools and services to help digital marketing.
These data-driven tools are again all focused on those that can potentially make the biggest difference. They cover a wide range fromanalytics tools to retail ecommerce, but the first few tools relate to content marketing since this is where I’m seeing the most useful and interesting collection of tools.
I have a full Slideshare deck featuring these tools at the end of this post.
10 key digital marketing technologies to use in 2015
Many of the trends in digital marketing involve marketers applying new services, platforms and software to plan, manage and optimise their marketing, so in this part of the post I take a look at the technologies that I think will fuel digital marketing in 2014. I recently presented these at the Smart Insights Digital Impact marketing conference and at a talk at the Brighton Digital Marketing Festival. These tools include:
#1: Content Curation Tools
With micro and visual content giving the highest impact, tools to manage the creation and publication of this content from different sources become important to fuel the content marketing machine.
#2: Content Recommendation, Personalisation, Retargeting and Effectiveness Review Tools
Even if you have won the battle to create outstanding content, site managers still have the challenge of connecting audiences with the most relevant content. Dynamic recommendations of the most relevant content for a visitor can assist here.
Site personalisation technologies have been used for a long time for targeting products and offers to visitors to customer sites, but these have not been used so widely outside the Ecommerce setting. New tools make this possible.
Examples include:
idio (B2B and B2C content recommendations)
Barilliance (Ecommerce content and offer personalisation)
BrightInfo(cost-effective tool for content recommendations to boost conversions suitable for blogs)
Here content distribution means organic and paid sharing via social networks. The tools featured here focus on organic distribution
Hootsuite
Sendible
Oktopost
There are surprisingly few tools to help advertise or remarket across social media. AdRoll is one of the best known featuring remarking via Facebook, Twitter, plus mobile and media sites. Do you have other recommendations in this area?
#4: : Integrated SEO, Content and Social Media Management?
There is a question mark here since this is an, as yet unachievable goal. The tools I recommend here originated as SEO told for reviewing keywords and back links, but are now expanding into social media and content management. They’re also featuring more management tools and workflow for multiple people in a tool. Analytics SEO is a leader in this area.
Examples include:
Moz
Raven Tools
Analytics SEO
#5: API service integration and Hubs
APIs are integrations between different platforms. They are a key consideration in any type of tool you purchase here. No examples of tools in this section, rather efforts made by platform vendors to integrate other services to add value to their own tools. CRM services are particularly strong at this as are analytics tools such Adobe Analytics (formerly in Omniture).
Act-On
Marketo
Salesforce.com/ExactTarget
#6: User Engagement and value optimisation
Most businesses use a web analytics services to track visitors to their site, with Google Analytics most popular as a free, but very powerful service. While they can tell businesses the number of users, their source and their journeys through the site, their limitation is that most data is shown in aggregate for different segments. They’re not designed for understanding individual user behaviour, repeat behaviour by groups of customers (e.g. cohort, RFM and lifetime value analysis) or behaviour across devices (although Google’s latest Universal analytics makes progress in this area). These tools, which have been available for several years now offer a user-based, value-based focus which Google has been applying.
Kissmetrics
Mixpanel (Mobile focus plus web)
Chartbeat (Publisher focus)
Ecommera (Ecommerce)
#7: Actionable Analytics and intelligent analytics
Google Analytics and the other analytics services mentioned under #6 have another limitation. They require a good deal of experience to know HOW to apply the data they present. Users have to know the right questions to ask, how to customise the tool for their business, e.g. to show goals, find the right reports and then interpret highly complex multidimensional reports. Only skilled analysts can really mine actionable insight. Tools that present data more clearly to novice and management users and integrate action can help here. Google hasn’t evolved its Intelligence service, but new tools are becoming available including a new dashboard and recommendations service that will launch from Smart Insights.
Google Analytics Intelligence and Alerts
Quill Engage
Smart Insights
#8: From Conversion Optimization to Experience Optimization
We are long-time advocates of structured AB and multivariate testing at Smart Insights. But these tools tend to focus on single pages in the journey rather than overall customer journeys, but they have increased hugely in their ease of setup and use recently. Tools that support analysis across customer journeys and channels are evolving:
Most popular AB testing tools
* Optimizely
* Visual Website Optimizer
* Unbounce
Customer Journey Tools
Content management systems are now improving in their facilities to personalise and test.
* Adobe Customer Experience Manager
* EPiServer
* Sitecore
#9: Digital Channel Sales Optimisation
Ecommerce management platforms tend to focus on the serious business of getting merchandising right across home, category and product pages as described in our Ecommerce Design Bible. Clavis Insights is a relatively new, but expensive tool that presents commercial insights to retailers and brands so their can optimise their merchandising.
#10: Wearables, Augmented and Virtual reality
Finally we come to what’s cool and Hot in technology. I’ve kept this ’til last since I suspect it will make the smallest commercial difference to most companies. All of these are due to be launched in 2015, so watching the popularity of mainstream adoption and marketing applications of their apps should be fascinating!
I hope you find it useful to check out these tools, do add via the comments any other categories of digital marketing tools or examples of tools which you see as important for your business or your clients in 2015 and I’ll update the post to include them.
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How much does the context of a link really matter? In today's Whiteboard Friday, Rand looks at on- and off-topic links to uncover what packs the greatest SEO punch and shares what you should be looking for when building a high-quality link.
Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about on-topic and off-topic links. One of the questions and one of the topics that you see discussed all the time in the SEO world is: Do on-topic links matter more than off-topic links? By on topic, people generally mean they come from sites and pages that are on the same or very similar subject matter to the site or page that I'm trying to get the link to.
It sort of makes intuitive sense to us that Google would care somewhat about this, that they would say, "Oh, well, here's our friend over here," we'll call him Steve. No we're going to call him Carl, because Carl is a great name.
Carl, of course, has CarlsCloset.net, CarlsCloset.net being a home organization site. Carl is going out, and he's doing some link building, which he should, and so he's got some link targets in mind. He looks at places like RealSimple.com, the magazine site, Sunset Magazine, UnderwaterHoagies.com, Carl being a great fan of all things underwater and sandwich related. So as he's looking at these sites, he's thinking to himself, well, from an SEO perspective, is it necessary the case that Real Simple, which has a lot of content on home organization and on cleaning up clutter and those kinds of things, is that going to help Carl's Closet site rank better than, say, a link from UnderwaterHoagies.com?
The answer is a little tough here. It could be the case that UnderwaterHoagies.com has a feature article all about how submariners can keep their home in order, even as they brunch under the sea. But maybe the link from RealSimple.com is coming from a less on-topic article and page. So this starts to get really messy. Is it the site that matters, or is it the page that matters? Is it the context that matters? Is it the link itself and where that's embedded in the site? What is the real understanding that Google has between relationships of on-topic and off-topic? That's where you get a lot of convoluted information.
I have seen and we have probably all heard a ton of anecdotal evidence on both sides. There are SEOs who will argue passionately from their experience that what they've seen is that on-topic links are hugely more beneficial than off-topic ones. You'll see the complete opposite from some other folks. In fact, most of my personal experiences, when I was doing more directed link building for clients way back in my SEO consulting days and even more recently as I've helped startups and advised folks, has been that off-topic links, UnderwaterHoagies.com linking to Carl's Closet, that still seems to provide quite a bit of benefit, and it's very had to gauge whether it's as much, less than, more than any of these other ones. So I think, on the anecdotal side, we're in a tough spot.
What we can say is that probably there's some additional value from on-topic sites, on-topic pages, or on-topic link connections, that Google has some idea of context. We've seen them make huge strides with algorithms like Hummingbird, certainly with their keyword matching and topic modeling algorithms. It seems very unlikely that there would be nothing in Google's algorithm that looks at the context or relationship of content between linking pages and linking websites.
However, in the real world, things are almost never equal. It's not like they're going to get exactly the same anchor text from the same importance of a page that has the same number of external links, that the content is exactly the same on all three of these websites pointing over to Carl's Closet. In the real world, Carl is going to struggle much harder to get some of these links than others. So I think that the questions we need to ask ourselves, as folks who are doing directed marketing and trying to earn links, is: Will the link actually help people? Is that link going to be clicked?
If you're on a page on Real Simple that you think very few people ever reach, you think very few people will ever click that link because it just doesn't appear to provide much value, versus you're in an article all about home organization on Underwater Hoagies, and it was featured on their home page, and you're pretty sure that a lot of the submariners who are eating their subs under the sea are very interested in this topic and they're going to click on that link, well you know what? That's a link that helps people. That probably means search engines are going to treat it with some reverence as well.
Does the link make sense in context? This is a good one to ask yourself when you are doing any kind of link building that's directed that could potentially be manipulative. If the link makes sense in context, it tends to be the case that it's going to be more useful. So if Carl contributes the article to UnderwaterHoagies.com, and the link makes sense in context, and it will help people, I think it's appropriate to put it there. If that's not the case, it could look a little manipulative. It could certainly be perceived as self-serving.
Then, can you actually acquire the link? It's wonderful when you go out and you make a list of, hey, here's the most important and relevant sites in our sector and niche, and this is how we're going to build topical authority. But if you can't get those links, hey that's tough potatoes, man. It's no better than putting a list of links and just sorting them by, God knows, a horrible metric like PageRank or Alexa rank or something like that.
I would instead ask yourself if it's realistic for you to be able to get those links and pursue those as well as pursuing or looking at the metrics, and the importance, and the topical relevance.
Let's think about this from a broad perspective. Search engines are caring about what? They're caring about matching the content relevance to the searcher's query. They care about raw link popularity. That's sort of like the old-school algorithms of PageRank and number of links and that kind of thing. They do care about topical authority and brand authority. We talked about on Whiteboard Friday previously around some topical authorities and how Google determines the authority and the subject matter of a site's authority. They care about domain authority, the raw importance of a domain on the web, and they care about things like engagement, user and usage data, and given how much they can follow all of us around the web these days, they probably know pretty well whether people are clicking on these articles using these pages or not.
Then anchor text. Not every link that you might build or acquire or earn is going to provide all of these in one single package. Each of them are going to be contributing pieces of those puzzles. When it comes to the on-topic/off-topic link debate, I'm much more about caring about the answers to these kinds of questions -- Can I acquire the link? Is it useful to people? Will they actually use it? Does the link make sense in context? -- than I am about is it on-topic or off-topic? I'm not sure that I would ever urge you to prioritize based on that.
That said, I'm certainly looking forward to your feedback this week and hearing about your experiences with on-topic and off-topic links, and hopefully we'll see you again next week for another edition of Whiteboard Friday. Take care.
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