Taking a look back at another week of news from Cupertino, this week’s Apple Loop looks at Apple’s rush to remove iOS 8.2, three new iPhone 7 handsets, the iPad Pro feature set, emotions behind the Apple Watch, the wristband accessory guidelines, Applebot debuts, streaming music services and Beats, and the Apple Watch’s tattoo issue.
Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read our weekly digest of Android news here on Forbes).
Nice iOS Version, Shame We Have To Kill It
Unlike the slow rollout of Android Lollipop (not yet reaching ten percent in the ten months since it was announced), Apple’s rollout of iOS updates is both slick and efficient, with the majority of eligible handsets upgrading in short order. Apple is also quick to lock out older version that may have a number of bugs that need to be avoided.
Gordon Kelly looks at just such an arrangement with Apple’s withdrawal of iOS 8.2 and a bigger push than normal to get everyone onto iOS 8.3.
You have to hand it to Apple, it knows how to get the latest versions of iOS onto users’ devices – one way or another. The positive way is Apple’s unparalleled ability to make updates immediately available to all. But there is also a more sneaky method and Apple has just used it again…
As a result seven week old iOS 8.2 has been unceremoniously killed off by what Apple calls ‘code signing’. This leaves iOS 8.3 as the only version of iOS which the company will allow to be installed on owner’s iPads, iPhones and iPod touches.
Full details can be found here.
A Triple Threat Of iPhones
Apple’s hardware release cycle strongly suggests that the next generation of iPhone handsets will be announced in September. The easiest answer to what they will feature would lead people to think that two models will be released, to replace the iPhone 6 and the iPhone 6 Plus. Seeking Alpha’s Bill Maurer thinks that the mythical third handset will finally arrive in four months time:
This is the perfect time for Apple to go with three new phones. Apple can launch two new larger screen phones, and we’ll call them the iPhone 7 and 7 Plus for now. Eventually, I think Apple will need a new naming system because I don’t think in a few years consumers will be out celebrating the “iPhone 12″. The iPhone 7 and 7 Plus would be the same screen size as the 6 and 6 Plus, but would have upgraded specs. Apple would then discontinue the 5S/5C, but could use those production lines to produce a 4 inch model with upgraded specs, and this would be the third model. We’ll call it the “7 Mini” for this argument. Thus, we would have new models with screen sizes of 4, 4.7, and 5.5 inches. Apple might also decide to stay with the 6 and 6 Plus, discounting these models a bit.
What do you think?
The Subtle Targeting Of The iPad Pro
Along with the potentially new iPhones, there is an expectation that the iPad range will receive an updated larger version of the table with a twelve-inch screen. Imaginatively titled by the media as the iPad Pro, it is going to encroach on the same territory as the Microsoft Surface 3, but Tim Cook will likely be targeting a professional and artistic audience. Helping that will be the new technology seen in the new slimline MacBook. Luke Villapaz checks the boxes:
Force Touch, a feature first introduced in the Apple Watch and redesigned MacBook, could also find its way into the tablet’s touchscreen. The technology enables a touchscreen or trackpad to tell the difference between a tap and a hard press. Users of the iPad Pro may also be able to control it through an included Bluetooth stylus. That may also come with pressure-sensitive features which can be used with sketching and drawing apps.
I doubt the iPad Pro will have a huge impact on the iPad range’s sales numbers. The larger screen and use-cases mean the targeting of the iPad Pro will be tightly focused - think artists, designers, architects, and draughtsmen – but it will be a machine that delivers a unique experience to a group that has not been served especially well with tablet hardware
The Emotions Driving The Apple Watch
Forbes’s Lea Lane has spent a few weeks with the Apple Watch,. Being a ‘regular user’ rather than a fully paid up member of the Silicon Valley geekerati , she’s found Tim Cook’s wearable to be engaging and relatively hassle-free:
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