Stacked is the iPhone charging case you actually want

Apple finally admitted that iPhone battery life might be an issue this year when it released the Smart Battery Case, but the company’s own solution isn’t very pretty. If you don’t feel like strapping a permanent hump to the back of your smartphone every time you leave the house a new option called Stacked offers a much more elegant solution.

Stacked uses magnetic wireless charging to keep your iPhone powered up. It’s made up of two main parts: a special case and a power pack. The case stays on at all times, and doubles as a protective cover, while the power pack can wait in your bag until you actually need it.

On its own the case looks just fine. It’s made of smooth matte plastic that doesn’t add too much weight, though it does give the phone an extra long chin to make space for a built-in Lightning connector. Even with the case on and a little extra bulk I was still able to use my iPhone 6 Plus with just one hand.

When you do run out of juice the power pack sticks right onto the back of the case magnetically. Snapping the two pieces together feels extremely satisfying and the connection is strong enough that you can hold your phone by gripping the battery pack. To start charging just press the small button in back and you’re good to go.

You charge up the power pack with a special plug adapter using the same magnetic charging system. That means you can charge your phone wirelessly without the battery pack as well. You can also use the external battery to charge other devices thanks to built-in USB and microUSB ports.

Stacked is available now in black, white or gold for $129, and comes in iPhone 6s and iPhone 6s Plus sizes. It includes one power pack out of the box, and you can always order more for $58 each. That’s a bit more expensive that Apple’s Smart Battery Case, but in return you get wireless charging and a sleek design that you won’t be embarrassed to take out in public.

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Apple and Google Expected to Lead Electric Car Race

Companies that got rich making smartphone parts are tooling up for the next big thing.

In a note to clients Monday, Morgan Stanley’s Katy Huberty reports that electronic parts suppliers in Asia have seen the future and it’s not 3D virtual reality headgear—at least not for now.

“As component suppliers look for the next growth engine,” she writes, “they’re shifting focus to autos, engaging both existing brands and potential new entrants. Suppliers see many opportunities to leverage smartphone expertise such as in cameras, sensors, batteries, and displays. Given the changing supply chain as the industry transitions to electric from transmission powered vehicles and eventually to autonomous, we see the opportunity for technology vendors, including Google  GOOGL -0.04%  and Apple  AAPL -1.30% , to dominate. Component suppliers see new wearables categories like head mounted displays, as further away than the auto opportunity.”

Huberty is one of Wall Street’s better China watchers. She saw more clearly than most the massive impact that China’s exploding middle class would have on the market for high-end electronic devices like smartphones.

That boom has passed, she says. Growth in smartphones has peaked. Asian component suppliers expect Apple to fare better than the rest—Huberty is looking for iPhone shipments to grow 7% this quarter compared with 37% in fiscal 2015. But electronic parts makers in China, Korea and Japan know they can’t ride that vehicle forever.

If you think of the car of the future as a smartphone with wheels, you can see where this might be headed.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple  AAPL -1.30%  coverage at fortune.com/ped or subscribe via his RSS feed. You might also want to subscribe to Data Sheet, Fortune’s daily newsletter on the business of technology. 

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iPhone 7 Release Date in September 2016 – Thinnest iPhone Ever With 3GB RAM

The upcoming iPhone 7 will come with a big upgrade in the memory department. However, you will most likely have to get the iPhone 7 Plus version, as the “normal” version will most likely have less RAM memory.

We all know that Apple released its iPhone 6S and iPhone 6Plus this September, but the internet is already full of rumors regarding the upcoming iPhone 7 and iPhone 7 Plus, which are expected to be released sometime in September 2016 and which will come with a completely overhauled design.

According to Ming-Chi Kuo, a well known analyst and tipsters, the iPhone 7 will probably be the thinnest iPhone that Apple has ever made. The device will most likely measure 6mm in thickness, which is around the same size as the current iPod Touch model.

However, that’s not all, as according to rumors, Apple will also bring more RAM memory to the upcoming iPhone 7 Plus. If rumors prove to be right, this device will feature 3GB of RAM, which will make the device to run at a very high performance when coupled with the Apple’s next-generation A10 chipset.

For the past two generation of iPhones, the difference between the normal iPhone and the Plus one was the display size. It seems that Apple will do the same with the upcoming iPhone 7 and iPhone 7 Plus. With other words, the Plus version of iPhone 7 will feature a bigger display than the “normal” version.

There are rumors which say that iPhone 7 and iPhone 7 Plus will also feature wireless charging and they will be waterproof. We remind you that many Android devices have had these features for quite a while and there are many Apple fans who are waiting for the upcoming iPhones to be resistant to water and to benefit from wireless charging.

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Official Plex app arrives on Apple TV

IMAGE: PLEX

BY STAN SCHROEDER10 MINUTES AGO

One of the most important updates in Apple's newly launched Apple TV is its own app store, offering third-party developers the ability to deliver dedicated apps for the platform.

Among those developers is Plex, a multimedia streaming player/server combo which is slowly but surely becoming one of the most feature-packed independent platforms out there. On Monday, the company announced its Apple TV app is available in the app store.

If you're not familiar with Plex, think of it as a complete software suite for your home multimedia needs. You run a server instance on a home NAS or even a regular computer that holds your media files, and install as many client instances as you like on your devices — laptops, mobiles and tablets (Plex supports nearly everything out there, from smart TVs, iPhones, Android phones to PlayStation, Xbox and Roku). You can then reach your music, videos and photos on all those devices through a fancy user interface, even when you're away from your home network.

In a blog post, Plex explains its struggles with the Apple TV, which originally only supported Apple's apps. After the second generation of the platform was jailbroken in 2010, an independent team of developers created a simple Plex app but it was complicated to install and thus didn't exactly offer a smooth user experience.

After Apple started offering tools to developers to create official apps for the platform, the Plex team jumped on the opportunity to launch an official app immediately after Apple TV becomes available, which happened last week.

The Plex app for Apple TV automatically downloads reviews and artwork for your movies.

IMAGE: PLEX

Now that it's finally available, the Apple TV Plex app offers a clean, elegant UI for organizing and viewing your multimedia collection. It also automatically pulls artwork, trailers and reviews for your media.

The app is free to download, but enabling streaming playback will cost you $4.99.

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Pebble Time Review: The Smartwatch That Beats Android Wear

This might come as a surprise, but the best smartwatch for Android users wasn’t developed by Google. For now, that honor goes to the Pebble Time, the latest from the company that pioneered the idea of a wristwatch for smartphone notifications.

While the Pebble Time smartwatch is a bit more pleasant than watches running Google’s own Android Wear, it joins those devices in a class below the Apple Watch. But Apple’s shiny new object only works with the iPhone, and costs far more than the $200 Time.

Toy? Not a Toy?

The first thing I noticed when I put on the bright red Pebble Time is how jarringly featherweight it is. It’s made largely of plastic—everything but the glass watch face and the gray stainless-steel bezel. This makes the watch feel a bit like a toy. And it’s not just the feel. “Is that a Lego watch?” “Nice Dick Tracy watch.” “Red? Are you in grade school?” Friends and co-workers spotted its chintziness a mile away.

Personally, I really like the way the Pebble Time looks. The rounded, rectangular face might not be as shiny as the Apple Watch or LG’s Urbane, but it’s handsome. And I’m into red, but Pebble sells the Time in black or white, too. No matter what color you choose, you can swap out the silicone band with the standard 22mm leather and nylon watch bands sold all over.

Every Pebble Time—including the upcoming $300 Time Steel watches, which swap the plastic body for stainless steel—features the same 1.25-inch color e-paper display. This LED backlit display is where all the action happens. It’s not a touchscreen, however. You control everything with buttons, three on the right, one on the left.

New, Simpler Experience

For the Time, Pebble redesigned its watch interface using the analogy of a timeline: Press the top right button to go back in time (recent alerts, news items, past calendar events), and press the bottom right button to go into the future (upcoming events, games, etc.). The lone left button always takes you back a step, while the middle right button serves as an OK or Enter key.

It’s an almost laughably simple way to organize what you see on screen, but it’s effective and the main reason I prefer the Time over any Android Wear watch I’ve tried so far.

Android Wear is chaotic. It often feels like your watch is buzzing out of control and you’re drowning in phone notifications that keep showing up no matter how often you swipe to dismiss them. Pebble’s new timeline approach, on the other hand, makes sense as soon as you start clicking buttons. Order is calming. Without having to peep at a user manual, you know where your stuff is.

Apps and Faces

Speaking of stuff, apps are vital to the Pebble Time experience, but don’t think of them as smartphone apps. These are simple bits of dynamic information with little interactivity. I use ESPN for quick sports scores. (I programmed it to appear when I long-press the lower right button.) I like Leaf for controlling my Nest thermostat and Misfit for tracking steps. One of my favorites came from Domino’s Pizza, which lets you know whether your pizza is in the oven or on the road. Pandora, Evernote, PayPal, RunKeeper and others also have Pebble apps.

App development is certainly held back by the hardware. There are a few games, but I’ve found none that I’ve enjoyed so far, mostly due to the small screen and its pale, no-pop colors. (Blacks are never inky, and even the whitest whites on the Time’s display have a tinge of gray to them.)

Apps growth also suffers without touch interfaces, GPS or heart-rate monitors. There isn’t even contextual awareness of the kind that Android Wear and Apple Watch already exhibits: The Time doesn’t know what messages or notifications I’ve already seen on my phone.

Despite this, Pebble may be too dependent on third-party apps. There is no built-in way to monitor battery life or email or messaging. Having to sift through the watch’s app store for the basics gets irritating.

I do like the downloadable watch faces, though. My favorite is called Weather Land. It uses a simple hillside scene to tell you what the weather is like at a glance: yellow sun and clear skies; rain against a purple backdrop; gray and billowy clouds. There’s also a vintage Mickey Mouse face, but the Apple Watch’s animated one, with tapping toes and blinking eyes, puts Pebble’s to shame.

Narrow Vision

Pebble has a narrower vision of what a smartwatch should be. The focus is less on powerful apps offering never-before-seen experiences, less on awareness of what you’re doing—and where. Pebble’s watches are about delivering a steady drip of info to your wrist so you don’t have to pull out your phone as much. It’s hardware built for efficiency. Just witness the battery life, which lasts a week rather than a day. If the Apple Watch is a Tesla, the Pebble Time is a Toyota.

The question is: Can people be happy with a simple smartwatch when there are more advanced, albeit complicated, ones? Right now, Android owners looking for a watch should focus on Pebble, but if Google ever gets its act together and streamlines the Android Wear user experience, Pebble’s days could be numbered.

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CBS would join Apple's TV service, if price is right

CEO Les Moonves says his broadcast network would "probably" be part of Internet-delivered TV from Apple. The deciding factor? Cold hard cash.

CBS Chief Executive Les Moonves teased the possibility of a deal with Apple to use its programming for an online-based service -- provided the world's most valuable company pays up.

"Apple TV is trying to change the universe a bit," Moonves said, speaking at the tech-news industry's Code Conference at a resort near Los Angeles. Asked what it would take to make a deal with Apple, his answer was succinct: "money."

Television programmers like CBS are warming to the Web as a place to offer their best content as consumers' habits shift to include more Internet viewing, which means you just need an online connection, rather than a cable TV subscription or bunny ears to access many of your favorite shows and movies. But the shift comes at the expense of traditional pay-TV packages, which are integral streams of revenue for programmers and why the content companies haven't rushed in to the online world.

The shift in mood comes as services like Netflix and those with live television purely online -- such as Dish Network's Sling TV, PlayStation Vue and an expected offering from Apple -- emerge as attractive options, while creating a new source of licensing fees for TV networks.

Moonves said on Wednesday that he's in an ongoing conversation with Apple, having met last week with Eddy Cue, Apple senior vice president of Internet software and services. "In any one of those bundles, we will be a part of it," he said.

(Disclosure: CBS is the parent company of CNET.)

Moonves said CBS' own purely online TV service, CBS All Access, was seeing "terrific" numbers, without specifying how many people have subscribed to product that lets people watch its broadcast network live and view a catalog of past programming on demand for a $6.99 monthly subscription.

He also said he held no grudge against Twitter app Periscope and Twitter CEO Dick Costolo after he declared the app the real winner of the boxing match between Manny Pacquiao and Floyd Mayweather. CBS' Showtime joined forces with its rival HBO to telecast the fight at top-dollar pay-per-view rates, but many people watched bits of the bout illicitly via Periscope.

"Dick is a decent guy, and he wrote me...and said it wasn't the intent of Periscope" to be a vehicle for piracy, Moonves said.

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How Google and Android benefited from Microsoft and BlackBerry’s blindness

If there’s one advantage Apple didn’t have when it released the iPhone, it was a head start. Years before the idea for the iPhone even crossed Steve Jobs’ mind, BlackBerry devices were absolutely killing it in the marketplace. Even Microsoft, which tends to get laughed at for missing important trends in the tech space, had been working on various Windows Mobile devices going all the way back to 2000.

While it’s easy and perhaps simple to attribute BlackBerry’s demise and Microsoft’s string of failures in the mobile space to the fact that neither company came up with the idea for an iPhone-like device themselves, that explanation completely misses the point. After all, Apple’s success over the last 15 years clearly demonstrates that being the first entrant in a new product category does not, in and of itself, guarantee success.

The reality is that both BlackBerry and Microsoft were completely blind to what the iPhone was. Which is to say, BlackBerry and Microsoft’s mobile troubles didn’t arise because they didn’t invent the iPhone, but rather because they completely ignored the future staring them right back in the face the moment Steve Jobs unveiled the now iconic smartphone to the world back in 2007.

Contrast Google’s reaction to Jobs’ iPhone announcement with what we now know about how both BlackBerry and Microsoft responded. In the 2013 book Dogfight: How Apple and Google Went to War and Started a Revolution, author Fred Vogelstein recounts the immediate panic that then Android head Andy Rubin felt after watching a live webcast of Jobs’ presentation while driving in a cab in Vegas. According to the story, Rubin knew right then and there that his Android team would have to completely rework the type of device they were working on. “Holy crap,” Rubin reportedly said at the time. “I guess we’re not going to launch that phone.”

The team members on Google’s Android team, to their credit, similarly recognized the superiority of what Apple had on its hands with the iPhone.

“We knew that Apple was going to announce a phone,” former Android team member Ethan Beard told Vogelstein. “Everyone knew that. We just didn’t think it would be that good.”

One of Google’s Android engineers recalled, “What we had looked so… nineties.”

Another Android team member, Chris DeSalvo, explained: “As a consumer I was blown away. I wanted one immediately. But as a Google engineer, I thought ‘We’re going to have to start over.'”

And so, the entire concept of what Android was supposed to be was scrapped and completely redeveloped, with the iPhone feature set now serving as the project’s new driving force.

And though early iterations of Android really lagged behind iOS, Google at the very least saw where the market was going and was able to adjust course mid-stream.

BlackBerry and Microsoft laugh off the iPhone as a serious threat

Now compare that panic and sense of urgency that permeated throughout Google’s Android team to how Microsoft and RIM took the news of the iPhone unveiling.

First up, let’s tackle Microsoft, if only because it gives us an excuse to show case this Steve Ballmer interview, taken in the wake of the iPhone announcement, where Ballmer dismisses the iPhone as a competitive threat.

The iPhone brought so many advancements to the market, and yet, Ballmer seems wholly preoccupied with the iPhone’s price.

BlackBerry’s reaction was no better.

While the company’s co-CEOs at the time were mildly impressed with some of the device’s features, they remained beholden to the tactile keyboards that had already made them so much money. And while they did eventually come out with the BlackBerry Storm, that product was effectively kickstarted at the behest of Verizon.

As BGR documented a few years ago, BlackBerry co-CEO Mike Lazaridis effectively had his blinders on for years after the iPhone debuted.

No excuse of ignorance

With the iPhone, Apple showed the world what the future of mobile communication was going to look like; multi-touch displays, intuitive software, fully functional web browsing. Whereas it took RIM and Microsoft a few years to appreciate the new reality they were living in, other companies, like Samsung for example, recognized right away that the tech landscape was shifting in sweeping and dramatic ways.

The unfortunate reality is that both BlackBerry and Microsoft didn’t need a magic crystal ball or some incredibly brilliant executive to tell them what the future of the smartphone market was going to look like. Google knew right away. Samsung knew right away. And even though the Palm Pre didn’t sell exceptionally well, the folks at Palm, clearly, also knew that the iPhone signaled a new era for the smartphone.

The tech industry moves pretty fast, as Ferris Bueller might say. Success, though, isn’t exclusively bestowed upon those who create the technological shifts that keep the industry exciting. Rather, success is also enjoyed by those companies insightful enough to recognize when a technological shift is occurring, something that both BlackBerry and Microsoft completely failed to appreciate even when it was happening right in front of their eyes.

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Apple highlights accessibility in iOS apps, Apple Watch for Global Awareness Accessibility Day

In its App Store for iOS, Apple has highlighted a series of accessibility leaning tools, apps that make information easy to access (including Instapaper and Overcast) as well as creative and productivity tools (such as Djay 2, Workflow and Voice Dream Writer). 

The company also hosted a special event presentation, "Apple Watch and Accessibility," a free podcast discussing the assistive technologies and features incorporated into the design of its new watch.

David Woodridge, a blind accessibility technology consultant for Vision Australia, noted that Apple Watch makes extensive use of Apple's award winning VoiceOver technology to make the device accessible to users who are blind or have limited vision, very similar to the VoiceOver experience on iOS. 

"For me," Woodridge said, "it was a very sequential, linear process on using the Watch out of the box." He added that having Remote features on its wrist with Apple Watch means he no longer has to search for his Apple TV remote or figure out where his two children may have left it last.

Alex Jones, who was born deaf, also noted that Apple Watch also allows deaf people to rely on Taptic Engine sensitivity to navigate and to use exercise apps while running, for example. Jones also specifically mentioned Apple Watch's ability to allow deaf users to intimately communicate with others by feeling, as when sending a heartbeat. 

In April, Apple detailed accessibly features in Apple Watch, which build upon the foundational features built into iOS and in earlier iPods and Macs. 

GAAD

The idea for a Global Accessibility Awareness Day began with a collaboration between Joe Devon, a web developer from Los Angeles California, and Jennison Asuncion, an accessibility professional from Toronto, Canada. 

The GAAD organization they created targets "the design, development, usability, and related communities who build, shape, fund and influence technology and its use," to increase awareness of the importance of making tools, apps and products accessible to everyone.

A blog posting earlier today titled "Why making your apps accessible is just the right thing to do," by BlindSquare developer Ilkka Pirttimaa, notes that "285 million people are visually impaired, and 39 million of them are blind. 82% of the visually impaired are 50 years and older," adding that "developing accessible apps is an important contribution to creating a society where everyone can live as long as possible independently and in dignity."

A blog posting earlier today titled "Why making your apps accessible is just the right thing to do," by BlindSquare developer Ilkka Pirttimaa, notes that "285 million people are visually impaired, and 39 million of them are blind. 82% of the visually impaired are 50 years and older," adding that "developing accessible apps is an important contribution to creating a society where everyone can live as long as possible independently and in dignity."

Pirttimaa cited Apple's documentation on iOS accessibility features, including VoiceOver, observing that "Accessibility is not just an additional feature, but a best-practice."

David Niemeijer, the founder and CEO of AssistiveWare, also drew attention to "Global Accessibility Awareness Day and why it matters," in a post on Medium.

In it, he observed, "people with a variety of abilities should be able to access the same mainstream technology wherever possible. Companies such as Apple work hard to make their devices and software accessible irrespective of whether the user may have hearing difficulties, vision problems, fine-motor challenges, or, for that matter, small or large hands, thick or thin fingers, or whether they are left or right handed, young or old. They want their products to be usable by the widest possible range of people."

Earlier this month, Apple's VoiceOver technology was slated to be honored with an award from the American Foundation for the Blind for its "success in improving quality of life for people with vision loss through groundbreaking innovation."

Last year, Mark A. Riccobono, the president of the National Federation of the Blind, similarly praised the company, noting that "Apple has done more for accessibility than any other company to date, and we have duly recognized this by presenting the company with at least two awards (including our annual Dr. Jacob Bolotin Award) and publicly praising it whenever the opportunity arises."

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What's Next for Apple Inc.'s iPad?

Later this year, Apple (NASDAQ: AAPL  ) is expected to launch its next-generation iPad Air and iPad mini tablets. Given that Apple's iPad sales have continued to plunge over the last several quarters, with the year-over-year revenue decline steepening to 29% in the company's most recent quarter, Apple's going to bring extremely compelling products to the table with this year's iPad launches.

In this article, I'd like to make some educated guesses at which areas Apple will improve upon from last year's iPad Air 2 and iPad mini 3 with this year's devices.

iPad mini due for a complete makeover

The iPad mini 3 was a huge disappointment to many; Apple essentially took the iPad mini 2, included Touch ID, and offered the device in gold. It didn't, to my knowledge, bring any other improvements to the table.

This year, I suspect Apple will release a more compelling upgrade. A move to the A8 chip found inside of the iPhone 6/6 Plus would be nice, although the A8X would certainly be welcome. A move from 1 gigabyte of memory to 2 gigabytes, as we saw in the move from the iPad Air to the iPad Air 2, seems like a sensible move as well.

Additionally, a major criticism of the iPad mini 3 is the display. The display offers a very high resolution, but according to DisplayMate, it's severely lacking in many key areas. As a result of a narrow color gamut, DisplayMate says the colors on the device are "visibly washed out" and "distorted."

I'd be absolutely floored if Apple choses to ignore display quality on the next iPad mini.

I also expect Apple to transition from the old 802.11n Wi-Fi found in the iPad mini 2 and 3 to at least single-stream 802.11ac. Finally, I expect Apple to slim down the tablet's chassis from the relatively thick 7.5 millimeters (compared to the iPad Air 2, which is only 6.1 millimeters thick) it measures in at today.

iPad Air 3 doesn't need as much hardware work

The industrial design of the iPad Air 2 is superb, and I'm not convinced the company needs to make the device any thinner at this point. The improvements I hope to see aren't on the industrial design side of things.

One "obvious" improvement I'm expecting is an enhanced applications processor that will likely be called the A9X. The chip will surely have faster CPU cores, offer significantly enhanced graphics, and even more memory bandwidth -- the generational changes one would typically expect.

Apple might choose to go from two gigabytes of memory to, say, three or four in the next-generation iPad, but I don't think that upgrade will be necessary this time around.

Another area I think Apple will focus on is the display. In moving from the iPad Air to the iPad Air 2, Apple may have used the same display, according to AnandTech. The display is good, but AnandTech's review suggests there's a pretty big gap in quality/performance between the display found on the iPhone 6 and the iPad Air 2.

Given that the iPad Air 2 requires a much larger display than the iPhone 6/6 Plus do, it's probably cost-prohibitive to include a display of similar quality to modern iPhones on an iPad. That said, given that Apple needs to encourage customers to buy new iPads, I'm expecting a sizable jump in display performance in moving from the iPad Air 2 to the iPad Air 3.

The iPad Air 2 appears to support dual-stream 802.11ac, which is quite fast, so I'm not expecting Apple to upgrade the Wi-Fi in going to the iPad Air 3.

Apple may need to overhaul the iPad's UI

Although the iPad Air 2's hardware is solid, and the iPad Air 3's will surely be even better, Apple might consider significantly enhancing the user interface on the larger iPads.

Remember that one of the biggest criticisms of the iPad Air 2 from the WSJ's Joanna Stern was that the iPad Air 2 can only display one app at a time. This, she noted, is in contrast to competing tablets such as the Microsoft (NASDAQ: MSFT  ) Surface and the Samsung (NASDAQOTH: SSNLF  ) Galaxy Tab.

If Apple introduces more aggressive multitasking/multi-window functionality, it would not only increase the demands on the processor/memory (potentially catalyzing iPad upgrades), but it would help further differentiate the iPad experience from, say, the iPhone experience.

Making the iPad an indispensable complement to the iPhone might help boost iPad sales even as iPhone sales continue to boom.

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Best Tech Stocks to Buy Now: Apple Inc., Google Inc., and Amazon.com Inc.

The tech sector is fertile ground for growth and innovation, and this can be enormously profitable for investors over the long term. Furthermore, industry giants such as Apple (NASDAQ: AAPL  ) , Google (NASDAQ: GOOG  ) (NASDAQ: GOOGL  ) , and Amazon.com (NASDAQ: AMZN  ) have consolidated rock-solid competitive positions in their respective businesses. Thus, they look well positioned to continue delivering big gains for investors in 2015 and beyond.

Apple

With a market capitalization of roughly $740 billion, Apple has become the biggest listed corporation on the planet. Growth naturally tends to slow down as a company gains size, because it's much easier to deliver rapid growth from a small revenue base. However, Apple continues producing spectacular financial performance in spite of its massive scale, proving that the company is truly one of a kind.

Apple delivered a 27% year-over-year increase in sales last quarter, reaching a gargantuan $58 billion during the period. Profit margins are on the rise due to sales leverage and strong pricing for the company's iPhone 6 and iPhone 6 Plus models.

In addition, the company is allocating massive amounts of money to stock repurchases, reducing the amount of shares outstanding and boosting earnings per share. This is allowing Apple to deliver earnings growth well above revenue increases -- in the neighborhood of 40% year over year in the last quarter.

The iPhone generates most of Apple's sales and earnings. While this is a powerful driver on the back of booming demand for the latest models, it also represents a considerable source of risk due to product concentration. However, Apple is actively betting on innovation in order to diversify its revenue stream and open additional growth venues.

Apple Pay is off to a promising start, and success in this business would allow Apple to generate recurring revenue from its massive installed base as opposed to selling new devices. While it's far too early to tell how Apple Watch will do, Apple's brand power and extraordinary design capabilities bode well for the company as it enters the smartwatch industry.

According to CEO Tim Cook, there are already more than 3,500 apps available for Apple Watch, so developers are clearly jumping on board. This is quite encouraging in terms of evaluating Apple Watch's chances of success.

Google

When a company's name becomes a synonym for the product or service that the business is offering, you know you're talking about an exceptionally strong brand. Google is so ingrained in consumers' minds that people "google" for information as opposed to searching for it online. According to data from StatCounter, Google owns a gargantuan market share of more than 90% when considering both desktop and mobile search on a global basis.

Most of the growth in online traffic is coming from mobile, an area where Google is remarkably well positioned. Its Android operating system is massively popular, with more than 1 billion users around the world.

Furthermore, Google owns enormously valuable services and applications such as Chrome, YouTube, and Google Maps, among several others. These applications are among the most popular in both Android and IOS, so Google is in all the right places to capitalize on the mobile revolution.

As advertising money continues shifting from traditional media to online, Google will most likely capture a big share of that industry growth. Google uses the information it collects from its users to provide better search results and more effective advertising. The bigger Google gets, the smarter and more effective it becomes over time.

The key financial variables are also moving in the right direction. Constant-currency revenue increased by 17% year over year in the first quarter of 2015, and Google generates big profit margins in the area of 26% of revenue.

Amazon

Amazon is all about building competitive strength and capitalizing on its long-term opportunities, even at the expense of its profit margin. The company sells its products for razor-thin profit margins on order to gain market share. It's also investing tons of money in areas such as building its distribution network, digital content, and its AWS cloud-computing division.

This means that, unlike Apple or Google, Amazon does not make a lot of money on sales. In fact, the company's net income was negative last quarter. Amazon is probably not the best choice for investors looking for businesses with big and predictable earnings. On the other hand, the company is second to none when it comes to growth and innovative potential.

Amazon has been arguably the most disruptive force in the retail industry during the last decade. As the company gains scale and it consolidates its logistics capabilities, its competitive position is only getting stronger over time.

According to the latest financial report, there's no slowdown in sight for the online retail giant. Amazon delivered a big increase of 22% in constant-currency sales during the first quarter of 2015. This represents acceleration versus an 18% increase in constant-currency sales in the fourth quarter of 2014.

Also, the last quarter was the first time that Amazon disclosed financial information for its AWS segment, and the business looks remarkably strong. Sales during the quarter were $1.57 billion, growing by an impressive 49% year over year. AWS is also quite profitable: Segment operating income was $265 million during the period.

Amazon's profit margin will remain hard to predict for now; however, Amazon offers enormous opportunities for long-term growth as the undisputed leader in both online retail and cloud-computing infrastructure.

The next billion-dollar Apple secret

Apple forgot to show you something at its recent event, but a few Wall Street analysts and the Fool didn't miss a beat: There's a small company that's powering Apple's brand-new gadgets and the coming revolution in technology. And its stock price has nearly unlimited room to run for early in-the-know investors! To be one of them, just click here.

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Apple Loop: Tattoogate Breaks Your Apple Watch, iOS 8.2 Terminated, iPhone 7 Plans

Taking a look back at another week of news from Cupertino, this week’s Apple Loop looks at Apple’s rush to remove iOS 8.2, three new iPhone 7 handsets, the iPad Pro feature set, emotions behind the Apple Watch, the wristband accessory guidelines, Applebot debuts, streaming music services and Beats, and the Apple Watch’s tattoo issue.

Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read our weekly digest of Android news here on Forbes).

Nice iOS Version, Shame We Have To Kill It

Unlike the slow rollout of Android Lollipop (not yet reaching ten percent in the ten months since it was announced), Apple’s rollout of iOS updates  is both slick and efficient, with the majority of eligible handsets upgrading in short order. Apple is also quick to lock out older version that may have a number of bugs that need to be avoided.

Gordon Kelly looks at just such an arrangement with Apple’s withdrawal of iOS 8.2 and a bigger push than normal to get everyone onto iOS 8.3.

You have to hand it to Apple, it knows how to get the latest versions of iOS onto users’ devices – one way or another. The positive way is Apple’s unparalleled ability to make updates immediately available to all. But there is also a more sneaky method and Apple has just used it again…

As a result seven week old iOS 8.2 has been unceremoniously killed off by what Apple calls ‘code signing’. This leaves iOS 8.3 as the only version of iOS which the company will allow to be installed on owner’s iPads, iPhones and iPod touches.

Full details can be found here.

A Triple Threat Of iPhones

Apple’s hardware release cycle strongly suggests that the next generation of iPhone handsets will be announced in September. The easiest answer to what they will feature would lead people to think that two models will be released, to replace the iPhone 6 and the iPhone 6 Plus. Seeking Alpha’s Bill Maurer thinks that the mythical third handset will finally arrive in four months time:

This is the perfect time for Apple to go with three new phones. Apple can launch two new larger screen phones, and we’ll call them the iPhone 7 and 7 Plus for now. Eventually, I think Apple will need a new naming system because I don’t think in a few years consumers will be out celebrating the “iPhone 12″. The iPhone 7 and 7 Plus would be the same screen size as the 6 and 6 Plus, but would have upgraded specs. Apple would then discontinue the 5S/5C, but could use those production lines to produce a 4 inch model with upgraded specs, and this would be the third model. We’ll call it the “7 Mini” for this argument. Thus, we would have new models with screen sizes of 4, 4.7, and 5.5 inches. Apple might also decide to stay with the 6 and 6 Plus, discounting these models a bit.

What do you think?

The Subtle Targeting Of The iPad Pro

Along with the potentially new iPhones, there is an expectation that the iPad range will receive an updated larger version of the table with a twelve-inch screen. Imaginatively titled by the media as  the iPad Pro, it is going to encroach on the same territory as the Microsoft Surface 3, but Tim Cook will likely be targeting a professional and artistic audience. Helping that will be the new technology seen in the new slimline MacBook. Luke Villapaz checks the boxes:

Force Touch, a feature first introduced in the Apple Watch and redesigned MacBook, could also find its way into the tablet’s touchscreen. The technology enables a touchscreen or trackpad to tell the difference between a tap and a hard press. Users of the iPad Pro may also be able to control it through an included Bluetooth stylus. That may also come with pressure-sensitive features which can be used with sketching and drawing apps.

I doubt the iPad Pro will have a huge impact on the iPad range’s sales numbers. The larger screen and use-cases mean the targeting of the iPad Pro will be tightly focused - think artists, designers, architects, and draughtsmen – but it will be a machine that delivers a unique experience to a group that has not been served especially well with tablet hardware

The Emotions Driving The Apple Watch

Forbes’s Lea Lane has spent a few weeks with the Apple Watch,. Being a ‘regular user’ rather than a fully paid up member of the Silicon Valley geekerati, she’s found Tim Cook’s wearable to be engaging and relatively hassle-free:

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Apple Watch delays may be due to faulty part

The Chinese-made taptic engine, which mimics the sensation of being tapped on the wrist, proved to be defective so Apple switched to a different supplier, according to The Wall Street Journal.

The Apple Watch's shipping delays may be due to a faulty component, not just demand.

According to The Wall Street Journal, the "taptic engine" manufactured by Chinese components maker AAC Technologies was found to be defective, breaking down over time. Because of the issue, the company has shifted all of its orders to a second supplier, Japan-based Nidec Corp. It will take Nidec some time to manufacture enough components, limiting the pace of the Apple Watch's rollout, the Journal said.

The taptic engine enables some of the key features of the Apple Watch. The device uses a motor to mimic the feeling of being tapped or buzzed on the wrist, allowing users to discretely receive notifications about messages or directions while using Apple Maps. Apple Watch users also can send the feeling of their heartbeat to other watch owners.

Apple discovered the taptic engine problems during tests before releasing the device, the Journal said, which means there shouldn't be recalls for the Apple Watch.

Apple declined to comment. AAC and Nidec didn't immediately respond to a request for comment.

The Apple Watch, which requires an iPhone 5 or later to run basic apps and receive notifications, is Apple's first new device since the iPad launched five years ago and the first new product category under the leadership of CEO Tim Cook. It's key for Apple to show it's still an innovator and can expand beyond its wildly successful iPhone franchise, which makes up the bulk of sales and profits.

So far, the Apple Watch has been experiencing long shipping delays. Wait times for the device, which costs from $349 for the sport version to $17,000 for the gold edition, now stretch into July. Research firm Slice Intelligence on Sunday estimated only 22 percent of US customers who preordered the Apple Watch received their devices in the first weekend it was available. Apple hasn't revealed the watch's sales figures, and it doesn't plan to break out the results in its quarterly reports. Still, some analysts believe the company has sold 2 million Apple Watch units in just the two weeks of preorders, which started April 10.

Cook on Monday said that Apple has been notifying customers about earlier shipping dates, and Apple believes "by some time in late June, we currently anticipate being in a position that we could begin to sell the Apple Watch in additional countries." The device initially shipped in nine countries, including the US and Australia.

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