Ever go to the Windows Store looking for a particular app and find dozens of options, all of which pretty much do the exact same thing? It's a common problem for app stores, but Microsoft is now looking to remedy it for Windows users.
The tech giant on Wednesday announced a new effort aimed at eliminating app clutter and ensuring all apps are appropriately priced and clearly labeled — so you can find what you're looking for faster and easier. As part of the effort, Microsoft has introduced a stricter app certification policy for new and existing apps to help cut down on the bloat.
"These changes will help customers more rapidly find the apps they are specifically seeking," Microsoft's Bernardo Zamora wrote in a blog post. "We will identify apps that are not following the policies, informing developers of issues we locate, and removing apps that don't comply."
Zamora admitted that many apps in the Windows Store have similar icons and titles, which can be confusing to users. Other apps have icons and titles that don't even match their content. That's about to change.
Going forward, Microsoft plans to remove any apps that "can't be distinguished from other apps in the Store, have icons or titles that are too similar to other apps already in the Store, or don't properly represent the functionality of the app," Zamora wrote.
The company also plans to remove apps that are overpriced. Developers can still set their own prices, but Microsoft said that similar apps should be comparable in price.
"If an app is priced significantly higher than other apps in its category and it is determined that users might be confused and believe (incorrectly) that the higher price is warranted based on superior functionality or value, it may be removed from the Store," Zamora wrote.
Microsoft will also now require informational apps like guides, tutorials, instructional content, and reference materials to be labeled as such. This way, you won't accidentally purchase a game guide when you meant to buy the actual game.
Finally, Microsoft is also cracking down on apps that are not labeled correctly. The company said that developers sometimes use popular and irrelevant keywords to manipulate their app's placement in search results or overall ranking. From now on, apps with inaccurate titles, descriptions, and tags may get the heave-ho.
The changes come after Microsoft last year removed more than 1,500 apps from the Windows Store as part of an effort to crack down on shady, misleading apps.
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