Microsoft Corporation (NASDAQ:MSFT) and Intel Corporation (NASDAQ:INTC) see a bright spot in the Indian market with a new approach PC-on-a-stick, as many households in India even lack a regular personal computer (PC) and cannot afford it; a relatively cheap PC-on-a-stick could be the choice of many consumers.
The compute stick would turn any LCD or LED monitor into a full-fledged PC as well as a smart TV that can carry out the necessary functions. For this, all the monitor requires is a High-Definition Multimedia Interface (HDMI) port to turn the display device into a PC. When connected, it supports mouse and keyboard devices as well, even users can stream media content directly from the Internet onto their TV. Although the compute stick is a bit short on processing power at this stage in time, it is able to match performance of some tablet computers.
According to Microsoft India's director for Windows Business, Vineet Durani, a mere 10% households throughout the country have computer access which is a worry. "We can position this stick PC as a cheap alternative to PC. In those areas, chances are that people might not have PC but they certainly have a TV in their house," Mr. Durani said. Out of 11 million TVs shipped annually, nine million LEDs are equipped with an HDMI port.
Microsoft is already in talks with TV manufacturers in India and looking to make a deal to see TVs bundled with a stick computer. It is also encouraging distributors to offer this product among other traditional IT products such as mobile phones. It would certainly increase the number of households that would have computer access. Mr. Durani claimed: "TV manufacturers are eager to experiment with this product."
Intel's Compute Stick is also a product ready for launch in India. It is so small that it fits in the palm of one's hand. It features Microsoft Windows 8.1 (as it is pretty sure it won’t get the free Windows 10 upgrade), a quad-core processor, 2 GB memory, and a 32 GB storage capacity. Although it does not sound that great, the compute stick features the necessary connectivity like Wi-Fi, Bluetooth and USB ports as well, thus creates an option for those without a PC to get work done.
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