Sony Corp (ADR) (SNE) Fights Back Microsoft Corporation (MSFT) With Launch Of 1TB PlayStation 4 Console

Business Finance News provides details on Microsoft Xbox One upgrades and Sony’s measures to maintain the lead for PlayStation

Microsoft Corporation (NASDAQ:MSFT) announced several upgrades for Xbox One at the E3 conference; the most notable being backward compatibility for Xbox 360 games. While Sony Corp (ADR) (NYSE:SNE) has refused to introduce any such feature, it nevertheless has decided to upgrade its storage capacity to 1TB.

Named as “Ultimate Player Edition”, the console will be introduced in Europe on July 15, and will have twice the storage compared to its current model’s 500 GB. This mega storage will allow users to download more games on the device, install more add-ons, and be able to share more materials with friends.

The pricing for the new console has not been announced. The company has advised customers to check in with their local retailers to get the latest price for the device. Based on FCC filings, the 1TB console is expected to be launched in US too, as reported by Engadget.

Apart from the 1TB console, Sony has also announced to release a new version of its 500 GB model, which will weigh 10% less, and also consume 8% less power. Furthermore, the appearance of the new model has also been changed. The company is planning to replace the glossy top cover with matte finish. This will provide consumers with an additional choice of opting for a casual look for the console. It will be available in black and white colors.

The company has also upgraded its PlayStation app for Android and iOS. Users can now redeem their promotional codes and PSN gift cards directly through the app, without the need for powering on PS4 console. The software now also has the ability to display comments from phones or tablets, while users are streaming.

The announcement is quite interesting but seems to be late. Microsoft has already announced a 1TB model, and in addition has also launched a number of attractive features, along with many upcoming games. This indicates that it is getting serious about dethroning Sony from its dominant position in the console market. Sony, on the other hand, does not seem to be taking the threat seriously, and is still only launching pre-dated features such as increase in storage capacity, changing the look of its console etc. If the company really wishes to retain its lead in the console industry, then it should start offering new and interesting features, which retain the user’s interest in the gaming device.