Microsoft’s Bing app for iOS promises a truly impressive user experience; Bidness Etc takes a look
Microsoft Corporation has rolled out its Windows 10 Mobile Build 10586 to its ring of insiders, and now appears to be moving toward Apple Inc.’s (NASDAQ:AAPL) iOS. The company has unleashed a revamped version of its Bing search engine, that attempts to redefine the way one searches the internet using an iPhone. Bidness Etc take a look at the new Bing application that seems to focus on Application Discovery and Quick Interactions.
Almost everyone has recognized the need to streamline search engines on smartphones. Currently, they appear to be PC-based versions which have been made compatible for handsets. Only Microsoft Corp. (NASDAQ:MSFT) has introduced such changes to Bing that minimize user interaction while carrying out their searches.
Microsoft has introduced a search button within the application which serves as the focal point to perform any standard search. Much like other search engines, Bing also includes popular search topics like “restaurants near me.”
In the application’s main home screen, users are presented with quick tap buttons designed on their preferences. These include “Near Me,” which can show all the nearby available options one has to grab a bite or a cup of coffee.
The application also provides quick links which present users with current movies that are on show in local theaters, along with images and maps. More so, users will come across the latest breaking news when they scroll down within the application. This indicates how much effort Microsoft has put in to make Bing the go-to application for users searching for something.
Microsoft’s new Bing application is one that has a core based on deep-linking; it is capable of launching actual apps when one clicks on apps like YouTube or Twitter. It appears that Bing looks far more useful than Google Inc.’s (NASDAQ:GOOG) own search app, which is yet to understand the need to connect to native iOS applications.
The application also happens to work as a bar-code scanner; you one can point your device’s camera at a QR Code or barcode and Bing will do the rest. The application has some great features but will only succeed if people actually download a separate application to search for content over the internet.
Microsoft has also introduced some much needed improvements in its Bing application. We believe the application will fare even better when the tech giant unleashes Cortana for the iPhone. The company currently has Cortana under testing, but unfortunately Microsoft's conundrum in introducing similar applications is one we are likely to come across in the near future. Microsoft's GM of Search, Ryan Gavin, believes this will not be the case. He said, “The reality is that we don’t think about it that way. We really do think of Cortana as your digital personal assistant. Reaching into search, and reaching into Bing to provide great answers to questions, that’s a big part of her promise, but it’s certainly not her only promise.”
By far, the biggest evidence of Bing’s successful integration with iOS was apparent when it was able to assist Siri queries and even provided web results for the Spotlight feature. Gavin further added, “We continue to have a great partnership with Apple. This is really just a reflection of our work across search, across platforms."
Bing for iOS is currently available for free via Apple’s App Store. The company further revealed that Bing will be brought to Android in the near future.
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